Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
"The Glass Hotel" follows the players in a pyramid scheme and reveals how guilt is deflected and lives are shattered. Continue reading at The Washington Post
[ The Washington Post | 2020-03-23 16:49:44 UTC ]
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English PEN has called for the release of Egyptian author Ahdaf Soueif, who was arrested during a protest about the treatment of prisoners during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 19:53:50 UTC ]
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Libraries Connected is calling on the government to issue "clear" guidance about closing libraries in the wake of the coronavirus outbreak, highlighting "it is equally important that library staff are safeguarded during this period". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 08:33:36 UTC ]
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The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:26:17 UTC ]
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Booksellers have called for clarity from Boris Johnson’s government as measures to tackle the coronavirus outbreak hit the high street. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 08:20:02 UTC ]
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Journalist Christopher Caldwell laments that the changes of the 1960s left nonelite whites behind. Continue reading at The Washington Post
[ The Washington Post | 2020-03-05 19:23:51 UTC ]
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Yesterday, Grand Central Publishing, an imprint of Hachette Book Group, announced that they would be publishing Woody Allen’s memoir, Apropos of Nothing, a book we all once thought would never see the light of day, considering his history of sexual misconduct. The news, as we noted yesterday,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-04 11:40:05 UTC ]
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Dylan Farrow slammed Woody Allen's upcoming memoir, "Apropos of Nothing," calling it "deeply unsettling." She accused her adoptive father of sexual abuse in the 1990s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-03 18:48:28 UTC ]
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Open letter continues drive to remove ‘damaging everyday sexism’ in its entries, such as citing ‘bitch’ as a synonym for womanThe leaders of Women’s Aid and the Women’s Equality party are among the signatories to an open letter calling on Oxford University Press to change its dictionaries’... Continue reading at The Guardian
[ The Guardian | 2020-03-03 16:48:26 UTC ]
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New programs and new opportunities await publishers at the 2020 London Book Fair Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Library and information association CILIP has delivered a 7,000 signature petition to Downing Street calling for an end to austerity in the service. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 04:01:09 UTC ]
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The real question at the heart of this novel is how a woman is supposed to prepare for the apocalypse when everyday life is so maddening. Continue reading at The Washington Post
[ The Washington Post | 2020-02-27 22:49:38 UTC ]
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As the Hay Festival gets under way in Abu Dhabi, Stephen Fry and Noam Chomsky have signed an open letter calling on the UAE authorities to release imprisoned writers and demonstrate their commitment to free speech. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 05:08:26 UTC ]
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Publisher Eva Bonnier and author David Lagercrantz are among the signatories of an open letter calling for the release of Gui Minhai, a bookseller imprisoned in China. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 16:34:50 UTC ]
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Bad Idea is a newly launched comics publisher designed to revive monthly periodical comics and provide economic support to direct market comics shops. Beginning in May the house will publish a limited number of monthly serials by popular artists, sold exclusively via comics shops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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Headline and Dorothy Koomson have launched "Find My Verity", an open casting call designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 06:25:35 UTC ]
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Yuval Levin laments the lack of trust in structures that can help the nation flourish. Continue reading at The Washington Post
[ The Washington Post | 2020-02-07 13:00:00 UTC ]
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Diane Ravitch offers disturbing and inspiring tales from the battle over public schools. Continue reading at The Washington Post
[ The Washington Post | 2020-01-31 04:41:30 UTC ]
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NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer recognition, has opened the call for nominations for the 2020 Top Women in Media Awards. Each year, the awards program honors 80+ leaders who have made a lasting impact on their brands,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 21:07:59 UTC ]
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“I wished someone slightly browner than me would write it,” said Jeanine Cummins, the author of the highly anticipated book. Continue reading at The Washington Post
[ The Washington Post | 2020-01-22 12:23:18 UTC ]
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