‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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Viking wins three-way auction for Langford's farming 'clarion call'

Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 01:34:01 UTC ]
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McGraw-Hill and Cengage call off planned merger

Publishers McGraw-Hill and Cengage have mutually agreed to call off their planned merger. Continue reading at The Bookseller

[ The Bookseller | 2020-05-04 10:50:25 UTC ]
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McGraw-Hill, Cengage Call Off Merger

The inability to reach an agreement with the government about which divestitures the publishers needed to make to allow the merger to move forward led to the deal being canceled, the companies said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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U.K. Booksellers Call for Government Help

With sales at some bookstores down by as much as 80% since the outbreak of the coronavirus, the U.K. Booksellers Association has written to the Chancellor of the Exchequer outlining steps the government can take to support the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-29 04:00:00 UTC ]
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BA calls on government to support sector with retail space 'furloughing'

The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 12:49:34 UTC ]
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'This Very Cool Planet We Are Lucky to Call Home'

In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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Weldon and Shelley join call for government action on creative industries

PRH UK c.e.o. Tom Weldon and Hachette UK c.e.o. David Shelley are among more than 400 leading names from the creative industries warning half the UK's creative businesses could be lost due to the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 00:49:47 UTC ]
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IPA calls on global government stimulus to help book trade

The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 11:28:36 UTC ]
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Frankfurt Audio Puts Out 2020 Call; International Booker Postpones Naming Winner

Frankfurter Buchmesse opens Frankfurt Audio submissions and the UK's International Booker Prize postpones its winner announcement. The post Frankfurt Audio Puts Out 2020 Call; International Booker Postpones Naming Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-20 15:35:08 UTC ]
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Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy

As the COVID-19 impact intensifies in prisons, the International Publishers Association again appeals to Egypt for Khaled Lotfy's release. The post Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-17 15:59:41 UTC ]
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What if the problem of racism has no solution?

Frank Wilderson weaves together memoir and theory to make the case for Afropessimism. Continue reading at The Washington Post

[ The Washington Post | 2020-04-17 12:00:00 UTC ]
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Publishing Needs to Face Its Ableism Problem

The communications manager of We Need Diverse Books asks that publishers continue to allow employees to work from home after the Covid-19 outbreak fades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Houston, we have a problem: how bookshops might prepare for reopening

Fifty years ago this week, the world watched the unfolding drama of Apollo 13, the space mission hit by an explosion en route to the Moon. The astronauts - using the lunar lander as a lifeboat - endured plunging temperatures, carbon monoxide poisoning, illness and dangerous uncertainty as they... Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 13:51:53 UTC ]
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Bluemoose's Duffy calls for industry fund to support indie presses

Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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Indie Bookstores Report Problems with GoFundMe Disbursements

Several indie bookstores that launched GoFundMe campaigns in March are reporting that the funds raised on that platform are not being disbursed to them as promised, despite repeated inquiries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-13 04:00:00 UTC ]
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Folio: Calls For Entries in Annual Eddie and Ozzie Awards; Entries Due May 15

NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer networking, is pleased to open entries for the annual Folio: Eddie & Ozzie Awards. The prestigious awards program celebrates excellence in content and design across the entire publishing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 00:10:07 UTC ]
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Events and Trade Show Organizers Call on Federal Government for Relief

Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
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Are women's book festivals part of the problem?

The moment they hit the press, the reviews for The Mirror And The Light were glowing. A “shoo-in for the Booker Prize” said the Guardian. “A masterpiece of historical fiction” according to the Independent. “Does it merit another Booker?” asks the Evening Standard, before concluding “yes it... Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 10:51:38 UTC ]
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Indie Black Booksellers, Publishers Hold National Pandemic Conference Call

A coalition of African-American independent booksellers and publishers convened a national video conference call to survey the state of black books around the country in the wake of the new coronavirus pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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