Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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HarperCollins has acquired world all language rights to Wake Up: Why the ‘Liberal’ War on Free Speech is Even More Dangerous than Covid-19 by broadcaster and journalist Piers Morgan. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 12:44:18 UTC ]
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Artists including writer Nina George and singer Björk have called for the European Council to provide extra funding for Europe's cultural sector following the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 03:48:46 UTC ]
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The Writers’ Guild of Great Britain (WGGB) is calling for a £20m support package from the Scottish government for writers and other creatives. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 18:18:06 UTC ]
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Today, Penguin Random House announced the launch of a new imprint, Tiny Reparations Books, founded by New York Times bestselling author, comedian, actress, and producer Phoebe Robinson. Robinson will be partnering with Plume (a division of Dutton, which is itself an imprint of PRH) and its... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 14:20:42 UTC ]
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Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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A number of high-profile writers, including Susan Hill, Francis Wheen, Trezza Azzopardi, Jane Harris, Allison Pearson, Justin Hill and Joolz Denby, have joined the signatories to an open letter to the Booker Prize Foundation calling on the body to apologise to former honorary vice-president... Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 05:29:21 UTC ]
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As it marks its 50th anniversary this month amid a multi-weekend, virtual edition of its annual music and culture festival, Essence finds itself on the defensive, refuting allegations of a toxic work environment rife with corporate bullying, intimidation and pay inequity made in an anonymous... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 17:51:48 UTC ]
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The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian
[ The Guardian | 2020-06-15 17:08:57 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-06-10 10:30:05 UTC ]
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Using terms such as BAME and PoC makes it harder to call out the lack of support and erasure of Black British voices (often working class and male) from festivals, prizes, agencies and organisations set up by non-Black PoC in the name of ‘diversity’ and ‘inclusion’. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:56:06 UTC ]
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Waterstones has said Covid-19 closures means a charitable donation to Black Lives Matter is not currently possible despite a petition set up by booksellers calling for the chain to financially support the cause. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 15:36:16 UTC ]
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An open letter to the Poetry Foundation signed by more than 1,800 individuals issued in response to the organization's recent statement on the killing of George Floyd and other current events calls for significant change at the organization, including the resignations of its president and board... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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The Booksellers Association has called for publishers to support the sector in getting back to business after Prime Minister Boris Johnson announced yesterday (25th May) that stores could reopen from 15th June. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 03:20:25 UTC ]
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Nobody wants a story when they cannot breathe, wrote author Sarah Perry, in a piece published in the Guardian last week, that detailed her passing crisis of confidence with her craft. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 22:38:44 UTC ]
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