‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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Call for entries: young black writers competition

Guardian Weekend magazine and gal-dem are launching a memoir writing competition for UK-resident black women and black non-binary people aged 16-21 on the theme of ‘conversations’Calling all young black women and black non-binary writers aged 16-21. The Guardian is once again collaborating on a... Continue reading at The Guardian

[ The Guardian | 2020-10-22 11:23:42 UTC ]
More news stories like this | All news stories tagged with: #memoir #print publication #non-binary people #special issue #weekend magazine

David Grossman calls on writers to bear witness to pandemic

Speaking at the launch for the Frankfurt book fair – this year focused online – the novelist said authors’ observations could ease the burden of the diseaseThe celebrated Israeli novelist David Grossman has called on his fellow writers to be “trenchant witnesses” to the Covid-19 pandemic, and to... Continue reading at The Guardian

[ The Guardian | 2020-10-14 12:54:03 UTC ]
More news stories like this | All news stories tagged with: #frankfurt book fair #trade publishing #human rights #bear witness #covid-19 pandemic #fellow writers

FEP calls for Pham Doan Trang to be released

The Federation of European Publishers (FEP) has called for the release of arrested Vietnamese publisher Pham Doan Trang and is demanding politicians intervene. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 11:23:39 UTC ]
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Hungarian Government Calls Children's Book 'Homosexual Propaganda'

Lawmakers are calling for "Wonderland Is For Everyone," published by a lesbian group, to be banned. Continue reading at HuffPost

[ HuffPost | 2020-10-08 22:57:55 UTC ]
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‘Solutions and Other Problems’ author Allie Brosh talks cats, depressions and the joys of Zoom book tours

Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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Calling All Sheroes: Spotlight on National Geographic Books

A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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A Scientist Tries to Understand Her Family Problems Through Mice

Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature

[ Electric Literature | 2020-09-11 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature #transcendent kingdom #yaa gyasi

In new book, former Trump fixer Michael Cohen calls U.S. president 'organized crime don'

Michael Cohen's tell-all memoir makes the case that U.S. President Donald Trump is "guilty of the same crimes" that landed his former fixer in federal prison, offering a blow-by-blow account of Trump's alleged role in a hush money scandal that... Continue reading at CBC

[ CBC | 2020-09-06 04:12:05 UTC ]
More news stories like this | All news stories tagged with: #memoir #blow-by-blow account #federal prison #memoir makes #michael cohen

On foreign policy, a call to ditch the grim worldview and reawaken idealism

Republican insider Robert Zoellick urges a return to principles along with pragmatism. Continue reading at The Washington Post

[ The Washington Post | 2020-09-04 12:00:00 UTC ]
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Netflix secures rights to Cixin Liu’s Three-Body Problem trilogy

David Benioff and D B Weiss, creators of HBO’s "Game of Thrones", are adapting Cixin Liu’s science fiction trilogy The Three-Body Problem for Netflix.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 17:51:43 UTC ]
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IPA Calls on Brazil’s Government To Drop Proposed VAT on Books

The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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'Game of Thrones' duo are making a 'Three-Body Problem' series for Netflix

Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget

[ Engadget | 2020-09-01 15:20:58 UTC ]
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Prime Original adaptation of Banks' Culture series called off

A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 01:05:38 UTC ]
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US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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As schools reopen, pediatricians call for morning screenings, multilingual info

Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-08-13 14:05:40 UTC ]
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Frankfurter Buchmesse Calls for 2020 Film Awards Entries

Eligible books in this year's Frankfurter Buchmesse Film Awards have been published since August 1 of 2019 and entries are made digitally. The post Frankfurter Buchmesse Calls for 2020 Film Awards Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-10 04:30:40 UTC ]
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On Capitol Hill, an anonymous bookseller called out Amazon.

If you tuned into yesterday’s historic House Judiciary Subcommittee antitrust hearing, during which the top executives of some of the world’s largest tech companies tried convincing politicians that they weren’t monopolies, you may have heard a bookseller chime in during Amazon CEO Jeff Bezos’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-30 19:54:55 UTC ]
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Bookouture issues call-out for submissions from BAME fiction writers

Bookouture, in association with online magazine the Asian Writer and Dahlia Books, is putting out a call-out for commercial fiction submissions from unagented and unpublished writers from BAME backgrounds.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 05:39:09 UTC ]
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Call for Info: Faith-based Kids Books

Requesting pitches by August 5 from publishers on upcoming titles and trends in faith-based children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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ALCS backs select committee call for freelancer support and Creators Council

Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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