Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-21 00:00:00 UTC ]
News tagged with:
#larger reach
#core audience
#ad formats
#publishing partners
#targeting capabilities
AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#twitter users
Cambridge University Press has strengthened its policy to prevent both authors and subscribers being charged for Open Access journal content - so–called "double dipping." The new policy discounts 2016 subscription prices for journals that have received Open Access article processing charges... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#double dipping
E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#christian cornerstone
#latest instalment
#signed copy
#fifty shades
#bestselling author
#grey series
A semifinal game of the Maranatha tournament on Friday night between Long Beach Poly and Fairfax produced a summer basketball game to remember. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#friday night
#semifinal game
Ronald Schild of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales. The post How A Simple Metadata Fix Can Double Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ronald schild
‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kamila shamsie
#stay alive
#recent memoir
#bestselling novels
#won awards
#non-fiction title
#bestselling author
Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when... Continue reading at PC World
[ PC World | 2015-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing system
#news source
#tech enthusiasts
#permanent replacement
Magazine aims to ‘demystify’ software by explaining languages such as Java, C++ and Python in an accessible wayBloomberg is dedicating an entire issue of its Businessweek magazine to a 38,000-word essay on computer coding. The double issue has 112 pages and will run on newsstands for two weeks... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entire issue
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high level
#latest addition
#dramatic change
#streaming service
#eye opening
#companies involved
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#significant part
#consumer marketing
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad budgets
#growing faster
#vice media
#maker studios
Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she... Continue reading at AdWeek
[ AdWeek | 2015-06-01 00:00:00 UTC ]
More news stories like this |
Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishers
#$1bn
Two Allen Lane books have won this year’s annual Wolfson History Prize. National Service: Conscription in Britain, 1945-1963 by Richard Vinen and Ring of Steel: Germany and Austria-Hungary at War, 1914-1918 by Alexander Watson were announced as the winners of the prize at a reception at... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this |
The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rorschach test
#time warner
#ad industry
Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
More news stories like this |
Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post videos
#address book
#phone number
Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian
[ The Guardian | 2015-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#published early
The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news sites
#programmatic advertising
The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#radio stations
#arms race
#magazine publishers
#apple watch