How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Publishers Come Out of Bankruptcy Eager To Buy

That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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