How The Washington Post, Slate and other publishers are using Facebook Instant Articles

It's been almost a year since Facebook launched Instant Articles, giving publishers the promise of fast-loading pages if they gave up control over their content and distribution. With a rollout to all publishers just weeks away, participants including The Washington Post, Slate, LittleThings, The Atlantic and Mic say they’re seeing positive results from Instant but that audience metrics and monetization are still a work in progress. “There is a sense you’re giving something up. At the same time, you’re getting something,” LittleThings’ Joe Speiser said. The post How The Washington Post, Slate and other publishers are using Facebook Instant Articles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]
News tagged with: #fast-loading pages #positive results

Other Publishing stories related to: 'How The Washington Post, Slate and other publishers are using Facebook Instant Articles'


The mixed, early impact publishers are seeing from Facebook Instant Articles

Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half compared #time spent


Facebook delivers new ways for publishers make money (and get readers) from Instant Articles

Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads


Facebook is letting publishers use Instant Articles to collect e-mail newsletter signups

Facebook has been running publishers’ content through Instant Articles for about a year, and now it’s letting some of them test newsletter sign-up messages. The New York Times and Washington Post are among those who are participating. The test seems addressed at the concern publishers have about... Continue reading at Digiday

[ Digiday | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


How UK Publishers are Using Facebook Instant Articles

Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun.   The BBC and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sky news #uk publishers


Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek

[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #android users #android apps #mobile web #editorial content #smaller percentage #starting today


Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #generate revenue #advertising policies


How Publishers are Using Facebook Instant Articles

?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate.   “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent panel


Facebook Brings Instant Articles to India With Five Publishers

Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western europe #ios users


Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Facebook Instant Articles Just Don’t Add Up for Publishers

Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pay ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film industry #key numbers


Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen stories #people familiar #content distribution #coming days #news distribution #publishers prepare


How publishers are using Facebook’s instant articles

Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #mobile users #full advantage


With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek

[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feels inevitable #social sites #senior reporter #social networks


Facebook Begins Testing Instant Articles From News Publishers

Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge audience #internet giant #news organizations #news publishers


Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #news corp #executive chairman #rupert murdoch


Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the... Continue reading at AdWeek

[ AdWeek | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #facebook revealed #test group


Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek

[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday reported #including buzzfeed #publishing partners #organic posts #facebook confirmed #test group


Facebook Updates Its Test of Subscriptions in Instant Articles

Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news products Alex Hardiman and product manager Sameera Salari revealed in a blog post that people... Continue reading at AdWeek

[ AdWeek | 2018-06-28 00:00:00 UTC ]
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In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile readers #data today #direct traffic #post-facebook era