How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #facebook appeared

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New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality #interactive experience #pulling back


How The New York Times plans to build a daily habit on Snapchat

The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
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PubTechConnect: Innovators from Goodreads, Cadillac, and the ‘New York Times,’ Join the Lineup

The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stellar lineup #fast approaching #tech industry


T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Changes In 'New York Times' Books Coverage, Explained

At a luncheon in Manhattan yesterday, 'New York Times Book Review' editor Pamela Paul, who oversees all books coverage at the 'New York Times,' laid out the newspaper's vision for the future of its newly-unified books desk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage


Publishers Respond to Losing Some 'New York Times' Bestseller Lists

Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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'New York Times' Cuts a Range of Bestseller Lists

As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #bestsellers lists


Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral


All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #business insider #lifestyle site #multiple accounts #ad revenue


New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #media guy #twitter account #year -- #trump tweet


Why BuzzFeed, Time Inc. are bringing the holiday gift guide to Facebook Messenger

Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #vast library #lifestyle content


TV-like programming struggles to find a home on Facebook Live

Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #bleacher report #appointment viewing #big challenge


Facebook finds more errors in its metrics

Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishing appeared #audience development #reader engagement #content distribution #union square #sponsored content


The New York Times introduces its new 'International Edition'

Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian

[ The Guardian | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth


Pamela Paul to Oversee All 'New York Times' Book Coverage

The editor of the 'New York Times' Sunday Book Review will take over all book coverage for the paper, including the daily Books section, book news, and publishing industry news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pamela paul #book coverage #book news


‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #bloomberg business #snapchat stories #social teams


Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases


Why Time Out has prioritized Facebook Live, Tumblr and Snapchat on social

Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday

[ Digiday | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #online content