How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #facebook appeared

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Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


Publishers cool on outsourcing community to Facebook

Facebook and Twitter are losing their communities to the big social networks. Here's how they're trying to get them back. The post Publishers cool on outsourcing community to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-23 00:00:00 UTC ]
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Google, Facebook continue massive lobbying efforts in Q3

Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World

[ PC World | 2014-10-22 00:00:00 UTC ]
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Facebook video isn’t killing off YouTube — yet

More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-21 00:00:00 UTC ]
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What topped Facebook's 'books that stayed with you' meme around the world?

Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
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‘Attack on Titan’ Drives Manga Rebound at New York Comic Con

Manga sales were brisk at New York Comic Con as droves of fans turned out to clamor over hit series Attack on Titan and classic properties like Sailor Moon; while Super star manga artist Takeshi Obata made his first trip to a North American comics show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga sales #fans turned #sailor moon


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


No Shortage of Kids' Comics at New York Comic Con

Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full circle #young readers #graphic novels


Panel Mania: 'Aama The Invisible Throng' Journeys Through Space And Time

Swiss cartoonist Frederik Peeters' sci-fi series, Aama continues Verloc Nim's reluctant space journey with his brother Conrad and the android chimpanzee, Churchill, as they search to uncover any material relating to the mysterious experiment known as Aama. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
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Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Photo Mania: New York Comic Con 2014

PW Comics World was at New York Comic Con, held October 9-12 at the Javits Convention Center in Manhattan, to bring back the news and memorable photographs of the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
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Vertical Inc. Debuts New Comics Line at New York Comic Con 2014

At New York Comic Con, Vertical Inc., a New York City publisher specializing in Japanese prose works and manga, announced plans to launch Vertical Comics, a new imprint focused solely on manga and anime-related titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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Clooney surprises New York Comic-Con

Hollywood newly-wed George Clooney surprises fans at a New York comic book convention by turning up to promote his upcoming Disney fantasy film. Continue reading at BBC News

[ BBC News | 2014-10-10 00:00:00 UTC ]
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Digital Newsstand Preps Makeover with Former Time Inc. CTO

Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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Somehow, New York Comic Con Gets Bigger

Attendance at New York Comic-Con 2014 has reportedly grown by 20,000 to 151,000 people, making it even bigger than San Diego Comic-Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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New York Comic Con 2014: Trajectory, Diamond Target Schools, Libraries

Trajectory and Diamond Comics Distributors announced an initiative at New York Comic Con to provide an expanded catalogue of digital comics and graphic novels to schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream


New York-based EPS Acquired by MPS

MPS North America, a wholly owned subsidiary of Delhi-based MPS Limited, has completed the acquisition of EPS (Electronic Publishing Services). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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New York Comic Con 2014: All Our Coverage

Stay up to date on all the latest news about New York Comic Con 2014 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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