How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of their monthly traffic from old pieces. They're doing it by updating their stories more frequently, often multiple times per year, creating new sections and contexts for their content, and disseminating it at strategic times via social media and newsletters. The post How publishers squeeze new traffic out of their old content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
News tagged with: #monthly traffic #evergreen content #content appeared #digital publishers #multiple times

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Sheikh Zayed Book Award Invites Submissions from International Publishers

As a bridge-builder between Arabic and international publishing, the Sheikh Zayed Book Award offers categories for both international and Arabic submissions. (Sponsored) The post Sheikh Zayed Book Award Invites Submissions from International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-17 00:21:20 UTC ]
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Christian Publisher Editorial Patmos Celebrates 25 Years in the U.S.

The company, which is headquartered in Miramar, Florida, and focuses exclusively on Christian titles, has seen significant growth in the U.S. market over the past quarter-century, with the U.S. now accounting for 52% of its total business, a testament to the growing Spanish-speaking population... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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Sharjah’s 2024 Publishers Conference Opens for Registration

The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post Sharjah’s 2024 Publishers Conference Opens for Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-15 23:09:08 UTC ]
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Sweden’s Marie Tomičić: A Small Publisher Goes Green

Small publishers can contribute to the green transition, publisher Marie Tomičić says: 'Connect the change to your brand.' The post Sweden’s Marie Tomičić: A Small Publisher Goes Green appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-11 18:30:22 UTC ]
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Inside Tapas Entertainment’s Plans for Webtoons, Web Novels, and Publishing

With the debut of Webtoon on the U.S. stock market dominating comics world headlines last month, South Korea’s other webcomic and webnovel giant, Kakao Entertainment, and its Tapas platform are eyeing ambitions of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Shelley and Nourry Headline Publishing Perspectives Forum

The Publishing Perspectives Forum in Frankfurt this year features Hachette CEO David Shelley and Les Nouveaux Éditeurs' chair and CEO Arnaud Nourry. The post Shelley and Nourry Headline Publishing Perspectives Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-09 20:45:24 UTC ]
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In London: Publishers Say They’re ‘Optimistic’ About Labour’s Victory

The Publishers Association enumerates promising appointments for the creative industries just made by the UK's new Labour government. The post In London: Publishers Say They’re ‘Optimistic’ About Labour’s Victory appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-08 22:21:50 UTC ]
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Customer Traffic Improving at Books-A-Million, Half Price Books

Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Vice, Kotaku, Refinery29 to no longer publish in Australia after Pedestrian Group announces restructure

Dozens of jobs to be cut as the Nine-owned media company announces plan to stop licensing overseas titles and focus on wholly owned brandsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastTech and culture news websites... Continue reading at The Guardian

[ The Guardian | 2024-07-08 03:27:57 UTC ]
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Off the Beaten Path: Unusual Tales from Children’s Publishers

Sometimes a book’s journey to publication is straightforward. Other times, it’s a bit more circuitous. We asked publishers to tell us their fun or unusual behind-the-scenes stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday

[ Digiday | 2024-07-04 04:01:00 UTC ]
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Chicken Soup for the Soul Publishing Untouched by Namesake Bankruptcy

After the entertainment company of the same name filed for bankruptcy, some in the book business wondered how the closure would impact the publisher. It won't. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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Audio Publishers Association Stages an ‘International Summit’

The Audio Publishers Association, based in the United States, hosts a first 'International Summit of Audio Publishers' in September. The post Audio Publishers Association Stages an ‘International Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-02 20:55:06 UTC ]
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Report Finds Customer Traffic Rising at Barnes & Noble

A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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The Strange Case of Posthumously Published Books

What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot

[ Book Riot | 2024-06-28 11:30:00 UTC ]
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‘Songwriters deserve a bigger piece of the pie’: the music publishing boss on the threat of AI

Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian

[ The Guardian | 2024-06-25 13:00:26 UTC ]
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Ex-'Village Voice' publisher lists Greenwich Village penthouse for $32M

No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York

[ Crains New York | 2024-06-24 17:26:41 UTC ]
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Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Delivering Ever-Evolving Digital Solutions for Publishing

Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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