How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of their monthly traffic from old pieces. They're doing it by updating their stories more frequently, often multiple times per year, creating new sections and contexts for their content, and disseminating it at strategic times via social media and newsletters. The post How publishers squeeze new traffic out of their old content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
News tagged with: #monthly traffic #evergreen content #content appeared #digital publishers #multiple times

Other news stories related to: "How publishers squeeze new traffic out of their old content"

Heyday's Publisher Recounts His Own Heyday

In his debut, 'Tell Me Something, Tell Me Anything, Even If It’s a Lie: A Memoir in Essays' (Heyday, Oct.), Steve Wasserman collects 30 of his essays, spanning 45 years in journalism and publishing. We asked him for his takes on today’s book biz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #book biz

Europe’s APACE: Only 1 in 4 Publishers Produce Accessible Ebooks

Fondazione LIA's new APACE: 30 million Europeans await the EU Accessibility Act, but will publishers be there for them? The post Europe’s APACE: Only 1 in 4 Publishers Produce Accessible Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-02 23:48:06 UTC ]
More news stories like this | All news stories tagged with: #ebooks #post europe

Black British Book festival founder criticises lack of diversity in publishing

Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 16:06:33 UTC ]
More news stories like this | All news stories tagged with: #british book #self-publish #book festival #publishing world #self-published children #increasing number #publishing industry

Publishing Made Perfect: Spotlight on Perfect Bound

Perfect Bound is connecting publishers and printers on a global scale—using one remarkably efficient platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #perfect bound

AI could be an existential threat to publishers – that’s why Mumsnet is fighting back | Justine Roberts

There is nothing wrong with mining content for data, but it has to be properly regulated and creators must be compensatedJustine Roberts is the CEO of MumsnetAfter nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw... Continue reading at The Guardian

[ The Guardian | 2024-09-28 07:00:09 UTC ]
More news stories like this | All news stories tagged with: #copyright law #non-disclosure agreement #licensing deal #copyright laws #recently launched #big tech

Freedom to Publish: AAP Awards Belarus’ Januškevič Press

The Association of American Publishers honors a Belarusian publishing house working from Poland in exile for the freedom to publish. The post Freedom to Publish: AAP Awards Belarus’ Januškevič Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-27 21:18:27 UTC ]
More news stories like this | All news stories tagged with: #publishing house #post freedom