How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing automation on both the front- and back-ends of the business, publishers are creating more efficient operations that can deliver synchronized messaging on multiple platforms in a virtual instant. From Social media, to email, to telemarketing and SMS and several other channels, automation has a number of use cases publishers should be exploring. However, like most technologies, automation is complex and has a language of its own. But that hasn’t stopped some publishers from leaning into it and reaping all the benefits it offers. These publishers have released that success in today’s media landscape because of their willingness to embrace technology and capture insightful data. And they have streamlined their operations across a multitude of channels, thus maximizing their output. The post How Publishers Are Streamlining Their Businesses With Marketing Automation appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
News tagged with: #helping drive #game changer #multiple platforms #media landscape #embrace technology

Other Publishing stories related to: 'How Publishers Are Streamlining Their Businesses With Marketing Automation'


Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #strong sense


Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research


‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook

The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook due #facebook appeared #weather channel #meaningful revenue


Publisher Katrin Reinmaa on the ‘Sun and Cloud’ of the Estonian Children’s Book Business

Today, only some 30 percent of Estonian children's literature originates in Estonia. Katrin Reinmaa is one of the leading publishers of content for youngsters, in a country where 'books are expensive both to publish and to buy.' The post Publisher Katrin Reinmaa on the ‘Sun and Cloud’ of the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #leading publishers


Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Thirty-five in redundancy talks in Bonnier Publishing's Australia business

Bonnier Publishing is restructuring its business in Australia "in response to changing market conditions". Continue reading at The Bookseller

[ The Bookseller | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


Powerful Market for Magic Enchants Publishers

Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #turbulent times


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |


Rise of Secularism Attracts Publishers to Growing Market

As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing market


Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #business model #distribution strategies


Taipei 2018: Publishers Explore a Unique Market

The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique market


Europe's major publishing markets all grew in 2016

Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller

[ The Bookseller | 2018-01-10 00:00:00 UTC ]
More news stories like this |


Major publishers have fallen victim to domain spoofing: can your business avoid the same fate?

Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud — but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. The post Major... Continue reading at Digiday

[ Digiday | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #publishers alike #fallen victim #domain spoofing


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge opportunity #content marketing #publishing industry #make money


Russia’s Clever Publishing Adds North American Market through Quarto Distribution

'Quite a big challenge to aim for the world’s largest book market': Moscow's Clever Publishing wants $10 million in North American sales in three years. The post Russia’s Clever Publishing Adds North American Market through Quarto Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post russia #$10 million


In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players

Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key players #southeast asia #frankfurter buchmesse


Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move

The Atlantic.com taps a new deputy editor, Esquire names new literary editor, and more... The post Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared #deputy editor #literary editor


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #conde nast


Publishers fear for territorial rights as business turns global

Publishers are becoming increasingly concerned about Amazon’s policing of territorial rights, with fears heightened by last year’s launch of the Global Store, which enables customers in certain markets to obtain products through their local Amazon store but sourced from Amazon stores across the... Continue reading at The Bookseller

[ The Bookseller | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers fear #amazon stores #territorial rights #global store #enables customers


Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #big splash