How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

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A True Princess of the Publishing Industry

Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


November Top BlueInk Reviews of Self Published Books

This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published books #starred reviews #people live


Maurice Sendak: “Publishing Is Such an Outrageously Stupid Profession”

The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #maurice sendak #hold back


SourceMedia Offering Enhanced Data Access to Subscribers

SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing users


EU regulators to accept Apple and book publishers' offer of cheaper ebooks

According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget

[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #eu regulators #hachette livre


Carlos Fuentes’s Last Novel to be Published Posthumously

Spanish publishing house Alfaguara will publish Mexican author Carlos Fuentes's last novel, Federico en Su Balcon, posthumously later this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published posthumously #carlos fuentes


In Japan, Kindle May Finally Push Publishers Into E-books

Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent launch


Making the Penguin Random House Merger Work

The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial approach


FastStats: Publishing Industry Statistics You Can Use

There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive

[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
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Korea’s Moglue Offers Interactive Publishing Tools for Kids Books

By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise?  Now there’s help. New York  ...  Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids books #interactive children


Publishers Cautiously Optimistic Toward 2013

CHICAGO -- Newspaper publishers sought to recapture some of their swagger at this week’s annual meeting of the Inland Press Association, even as they face an uncertain fallout from the U.S. Postal Commission’s negotiated service a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting


E&P's 2012 Publisher of the Year: Bill Masterson Jr.

It’s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #day-to-day basis #increasing number


UK publishers caught up in Sandy chaos

American publishers say they are "carrying on" despite the devastation wreaked by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek

[ AdWeek | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple devices #cut short #fox news #recently named


Paywall Startup Tinypass Adds Metered Subscriptions for Small Publishers

New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #content online #existing platforms


Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relentless pursuit #breaking news #wide audience


Headline makes staff promotions

Headline has promoted two editorial staff members, with Vicki Mellor moving up to become deputy... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Book Awards, the German Self-Publishing Way

Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #german self-publishing #21st century


Reflections on Self-Publishing Ayn Rand in Germany

Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlas shrugged


A Publisher's Dream: Never Overprint Again: Digital Printing in 2012

For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing