How Joanna Coles Nabbed Cosmo's Corner Office

“Growing up, Cosmo was my lifeline to the world,” says Joanna Coles, the freshly installed editor-in-chief of the largest women’s magazine. “A world that I wanted to be in but couldn’t get to yet.” Piloting a global magazine, married to a notable author, throwing "dream" dinner parties, and raising two kids, it's clear she's arrived (and then some). Coles wants to help her readers get there, too, as she explained recently to Fast Company just before giving a talk on "nabbing that corner office" at LearnVest LIVE, the female-forward financial planning startup's first event. “Look around you,” she said, taking in the thousand-plus aspirants present. “There’s a generation of young women longing for life advice that isn’t available to them. Their mothers can’t help them because their lives are so different than theirs.” They need a place to turn to that's more reliable than the Internet, Coles says, and she sees Cosmopolitan--a lifestyle mag with cover lines like "25 Ways To Kiss A Naked Man"--unlikely as it may seem now, as that resource. The Journey In conversation, Coles is equally accessible and badass, her Yorkshire accent cutting through the chatter of New York transplants. (One reporter described her as having the "laser-sharp manner of an intimidating university professor.") She makes leather pants look uncommonly understated, and when she gesticulates, a row of bangles unspools from beneath her jacket. She is, as Tim Gunn--the icon whom Coles is replacing as mentor... Continue reading at 'Fast Company'

[ Fast Company | 2012-10-19 00:00:00 UTC ]
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