How Independent Publishers Can Fight the Google-Facebook Duopoly

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of these two companies, while simultaneously eroding their own revenue and ability to compete.How did we get here?Google and Facebook earned massive user bases before they even figured out their business models. But once they did, what they offered marketers was tremendously appealing: a large, logged-in user base (across multiple devices) with a treasure trove of addressable audience data, as well as massive scale within a well-lit environment, executed within a single technology stack that provides minimal data loss. For marketers looking to reach specific people or audiences, these platforms are a giant "easy button," and the reason they're on every digital media plan. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-02 00:00:00 UTC ]
News tagged with: #business models #user base #multiple devices #treasure trove #massive scale

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US court throws out class-action status in Google books case, for now

A U.S. court has decided that the class-action designation of the copyright lawsuit brought against Google by the Authors Guild over the company's book-scanning project was "premature," and has returned the suit to a lower court for consideration of fair use issues.The Authors Guild filed its... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
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These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
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News Corp. Spinoff Forces Publishing Arm to Prove Growth

Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp. (NWSA)’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own. The publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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Why Big Publishers Think Genre Fiction Like Sci-Fi Is the Future of E-Books

The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction.     Continue reading at Wired

[ Wired | 2013-06-26 00:00:00 UTC ]
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Does Lack of English-language Publishers Leave Seoul’s Book Fair 2nd Class?

The "Korea Times" compares the Seoul International Book Fair to Tokyo's International Book Fair, and finds it sorely lacking. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Facebook to clone Flipboard next, report says

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[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
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Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Southern Newspaper Publishers Association Launches Revamped Website

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[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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More publisher offers for IBW

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[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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HCB to publish posthumous Diana Wynne Jones tale

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[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Column: It's Hard Out There For a Publisher

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[ AdWeek | 2013-06-21 00:00:00 UTC ]
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UK leads in global publishing

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[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Amazon Publishing Has First Million Copy Bestseller: What Next?

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[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

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[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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'Libraries in Exile' fights to save priceless manuscripts in Mali

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[ The Christian Science Monitor | 2013-06-18 00:00:00 UTC ]
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Joshua Tallent of Ebook Architects on the State of Digital Publishing

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[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

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[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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Does Europe Value Publishing and Privacy More Than America?

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[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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