How Independent Publisher Food52 Used Email to Handle Thanksgiving and Cyber Weekend

Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent about 35 percent to 40 percent of the company's... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-28 00:00:00 UTC ]
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A UK Independent Publisher at DBW: Nosy Crow’s Tom Bonnick

As the IPG’s representative to Digital Book World 2016, Tom Bonnick says he's looking at the role of independent publishers in today's industry. The post A UK Independent Publisher at DBW: Nosy Crow’s Tom Bonnick appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-03 00:00:00 UTC ]
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Publishers saddened by closure of the Independent newspaper

The Independent and Independent on Sunday print editions are to close, leaving publishers “shocked” and saddened by the end of one of the “last, best” places to have books reviewed in print. Continue reading at The Bookseller

[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Celebrating 10 Years of IPG’s Independent Publishing Awards

For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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Independent publishers on the books they enjoyed and envied in 2015

The yearly Guardian’s Hits and Misses feature makes me curious about what my friends and colleagues in the world of smaller presses might say - whether they’d feel envious about the same books, and what kind of regrets and successes they might have had in their year of publishing. I put the... Continue reading at The Guardian

[ The Guardian | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #smaller presses #love reading #misses feature


The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #book publishers


How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue


Redmayne: 'Publishers should beware of cyber attack threat'

HarperCollins UK c.eo Charlie Redmayne has urged publishers “living in a rose-tinted world” to beware the threat of cyber attacks which are “increasingly sophisticated and are happening all the time”. Closing the FutureBook Conference with his views on the changes taken place in the industry... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #cyber attacks #increasingly sophisticated #futurebook conference


Thanksgiving Weekend Drew over 151 Million Shoppers

According to the National Retail Federation, more than 151 million people shopped in stores and/or online over Thanksgiving weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thanksgiving weekend


Seven new publishers join Independent Alliance

Seven new publishers are joining the Independent Alliance following the closure of Faber Factory Plus. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Why Independent Publishers are an Essential Public Service

Government support for independent publishers is an essential public good because indie publishers provide an essential public service, argues Manuel Rico. The post Why Independent Publishers are an Essential Public Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #government support


Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond.   But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources.   Paul Provost, vice president of loca ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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Publishers prepare Independent Bookshop Week exclusives

Deals on Picador Classics, exclusive editions published by Macmillan and money off Hachette Children’s Books series are among the promotions being offered to indies in celebration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #books series


How Independent Publishers Can Stay Profitable

The CEO of Australia's Hardie Grant Publishing urges independent publishers to embrace “transformational solutions” to stay profitable in the years to come. The post How Independent Publishers Can Stay Profitable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers


Meet Independent Publishers at Paris’ Salon du Livre

The new "Talented Indies" program at Paris' Salon du Livre offers professional attendees the chance to network with twenty Francophone independent publishers. The post Meet Independent Publishers at Paris’ Salon du Livre appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-02 00:00:00 UTC ]
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International Alliance of Independent Publishers on Charlie Hebdo

In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Independent Publishing as the Source of Bibliodiversity

Susan Hawthorne argues that independent publishing is the source of cultural diversity, bringing bibliodiversity to confront megapublishing and bookselling. The post Independent Publishing as the Source of Bibliodiversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishing #cultural diversity


With Five Days Until Independence, Six Measures of Tribune Publishing's Future

It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age

[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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International Alliance of Independent Publishers Assembles in Cape Town

The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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