How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
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Five Revelations from Time Inc.'s First SEC Filing

Time Inc. showed a little leg Friday, filing the first of what is expected to be numerous documents with the Securities and Exchange Commission in the leadup to its spinoff from parent Time Warner.The spinoff, which was announced in March, is expected to happen in the second quarter of 2014.Time... Continue reading at Advertising Age

[ Advertising Age | 2013-11-23 00:00:00 UTC ]
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Amazon now allows you to gift Prime, just in time for the holidays

If you're still looking for gift ideas for that special someone, Amazon is looking to lend a hand. The online retailer has announced that customers can now give a $79 one-year membership to Prime. Recipients will get an email on the day of the giver's choosing with instructions on how to get... Continue reading at Engadget

[ Engadget | 2013-11-22 00:00:00 UTC ]
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Times: 'We won't reduce level of children's coverage'

The Times' new literary editor Robbie Millen has promised that the newspaper will not cut its... Continue reading at The Bookseller

[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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FutureBook: mobile gains prominence for social reading

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[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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TV Fears 'Race to the Bottom' With Real-Time Bidding

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[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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New England Pie-Time

The Four & Twenty Blackbirds Pie Book by Emily Elsen and Melissa Elsen offers an apple pie perfect for Thanksgiving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Washington Post Co. Renamed Graham Holdings Company to Mark Sale of Newspaper

The Washington Post Co. announced Monday that it will change its name to Graham Holdings Company, acknowledging the Oct. 1 sale of the company’s flagship newspaper and several other publishing businesses to Amazon.com founder Jeffrey P. Bez ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-18 00:00:00 UTC ]
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For John Grisham, a time to reflect on books and politics

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[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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Forbes to Explore Sale of 96-Year-Old Magazine

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[ Advertising Age | 2013-11-15 00:00:00 UTC ]
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Forbes Media looks to sell company

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[ Crains New York | 2013-11-15 00:00:00 UTC ]
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IPG looks at 'reaching readers'

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[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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Egmont's Jelly Pie brings humour to kids with YouTube and mobile games

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[ The Guardian | 2013-11-12 00:00:00 UTC ]
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Readers Slam Guns & Ammo for Editorial Advocating Gun Regulation

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[ Advertising Age | 2013-11-07 00:00:00 UTC ]
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Time Inc. Limps Toward a Spring Spinout

The world's biggest magazine publisher still makes a lot of money. But it's shrinking every quarter. Tough sell for a Q2 spinout. Continue reading at AllThingsD

[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Perseus Posts 'Strong' Fiscal 2013 Results

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[ Publishers Weekly | 2013-11-05 00:00:00 UTC ]
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[ Advertising Age | 2013-11-02 00:00:00 UTC ]
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[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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[ Crains New York | 2013-11-01 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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