How European publishers are using Google AMP

Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all content via AMP. The Guardian and International Business Times are running ads via their AMP pages, but question marks remain over how they can monetize it. The post How European publishers are using Google AMP appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-25 00:00:00 UTC ]
News tagged with: #google amp #running ads #european publishers #amp pages #mobile web

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How European publishers are diversifying from overreliance on ad revenue

“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
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Publishers warm to Google, but still worry about getting crowded out in search results

While most publishers are more preoccupied with plummeting traffic from Facebook, some quietly worry about Google’s propensity to show more and more information in its search results. The post Publishers warm to Google, but still worry about getting crowded out in search results appeared first... Continue reading at Digiday

[ Digiday | 2018-02-21 00:00:00 UTC ]
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‘Twitter is having a comeback’: What’s on the minds of European publishers

How to diversify platform distribution in the wake of Facebook's news-feed changes, what more can be done to throttle ad fraud, and the GDPR are all top of mind for publishers attending Digiday's Publishing Summit Europe. The post ‘Twitter is having a comeback’: What’s on the minds of European... Continue reading at Digiday

[ Digiday | 2018-02-21 00:00:00 UTC ]
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‘We’re wondering what’s next’: European publishers’ candid thoughts

Media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and more. The post ‘We’re wondering what’s next’: European publishers’ candid thoughts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-20 00:00:00 UTC ]
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Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age

[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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European publishers look to digital subscriptions to reduce platform dependency

Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-08 00:00:00 UTC ]
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'Worst Is Behind,' Says Federation of European Publishers

Members of the Federation of European Publishers sold $28 billion worth of books in 2016, the same as 2015, signaling that the industry has finally stabilized following the uncertainty of the 2008 financial crash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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How Google AMP beat Facebook Instant Articles

Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. The post How Google AMP beat Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-05 00:00:00 UTC ]
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Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
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Digiday Research: 18 percent of European publishers are ready for GDPR

At the Digiday Publishing Summit Europe in October, we sat down with 35 industry leaders from across the continent and drilled down into two hot topics, ePrivacy and the General Data Protection Regulation. We asked their feedback on and expectations for the coming changes. Check out our earlier... Continue reading at Digiday

[ Digiday | 2017-12-11 00:00:00 UTC ]
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European Publishers Slam ‘Unwarranted Delay’ in VAT Reform for Book Formats

Citing the EC's year-old proposal to allow member-states to tax all book formats equally, the Federation of European Publishers demands action. The post European Publishers Slam ‘Unwarranted Delay’ in VAT Reform for Book Formats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-05 00:00:00 UTC ]
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Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-23 00:00:00 UTC ]
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Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts

European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-13 00:00:00 UTC ]
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Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
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Digiday Research: 94 percent of European publishers will increase their video output

European publishers are pivoting more heavily to video as they brace for the impacts of GDPR implementation. The post Digiday Research: 94 percent of European publishers will increase their video output appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
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On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-26 00:00:00 UTC ]
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‘Facebook has been a disaster for us’: Candid thoughts of European publishers

Attendees at the Digiday Publishing Summit Europe expressed unhappiness with Facebook and worry about coming enforcement of the GDPR. The post ‘Facebook has been a disaster for us’: Candid thoughts of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-24 00:00:00 UTC ]
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Google aims to share revenue with news publishers

Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget

[ Engadget | 2017-10-23 00:00:00 UTC ]
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Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers

'The European Union is a hard act to sell,' at times, says the Federation of European Publishers' Anne Bergman-Tahon on European publishers' view of Brexit. The post Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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