Mobbed at signings, followed by millions and topping the bestseller lists: Instapoets such as Lang Leav, Rupi Kaur and Tyler Knott Gregson are poetry’s new superstars, publishing their love poems and haiku on social media. But are they any good? In 2013, Lang Leav self-published a small debut poetry collection, Love & Misadventure, online. Two years later, she was meeting her fans on a book tour in the Philippines. “It was insane,” she says. “The organisers had to limit each signing to 500 people per session … and I was being escorted by armed guards.” Many queued for hours, some camping out overnight for a chance to meet her. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-23 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday
[ Digiday | 2016-02-04 00:00:00 UTC ]
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Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares... Continue reading at AdWeek
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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Which books did well, which were left on the shelves, and which made editors green with envy?Visit bookshop.theguardian.com to browse all these books or call 0330 333 6846. 20p from every book you buy until Christmas will be donated to our Charity Appeal.The book that made my year: In a year... Continue reading at The Guardian
[ The Guardian | 2015-12-18 00:00:00 UTC ]
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The life of an Instagram star might seem stylish and elegant, but what about the poor sidekick left holding the camera like some off-screen putz? A new video called "Instagram Husband" tells the heartbreaking (or at least relatable) story of men whose existence has dwindled into two roles:... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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From The Girl on the Train to Gone Girl, badass women rule in today’s blockbusters. Author Kate Mosse picks her favourite justified sinnersThis year has been, in fiction at least, the year of the wild woman. Novels driven by vengeful, unreliable female narrators and psychopathically flawed... Continue reading at The Guardian
[ The Guardian | 2015-10-20 00:00:00 UTC ]
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Instagram has seen its share of photo essays, profiles and short stories. But no one has used the image-sharing network to publish an entire novel - at least not until Matilda and Harry. Continue reading at Stuff
[ Stuff | 2015-10-13 00:00:00 UTC ]
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A sunny, blustery day gave Brooklyn a chance to show off its literary chops, with A-list panelists and celebs discussing the writing life and craft. The post At 10th Brooklyn Book Festival, Authors and Fans Share Literary Love appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-22 00:00:00 UTC ]
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A one-eyed fox must survive a volcano and enemies in the natural world in this beautifully illustrated wordless graphic novel from the creators of 'Love: The Tiger.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
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In an interview with TMZ on Sunday, Matt Barnes was questioned about his relationship with Rihanna. "Rihanna is my friend right now, so we'll see where it goes," Barnes said. Barnes went on to say that there "possibly" could be a future with her, adding that they're "just past the crush stage."... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-18 00:00:00 UTC ]
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Myriad Editions has signed a “stunning” novelisation of the love affair between Simone de Beauvoir and American writer Nelson Algren. Fiction editor Holly Ainley bought UK and Commonwealth rights, including Canada, to Noon in Paris, Eight in Chicago by Chicago-born author Douglas Cowie, from... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World
[ PC World | 2015-08-05 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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Scribd found romance readers gorging on books through the ebook subscription service are costly and now the company is cutting back on the genre. The post Scribd, Citing Profitability, Cuts Back on Love and Sex appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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A Kindle is no match for the Italian artist and graphic designer's mixed-media tomes.With some books, reading on a screen is virtually the same as on paper. Swipe or turn a page and you'll see words organized into sentences organized into paragraphs organized into chapters. Not so with the work... Continue reading at Fast Company
[ Fast Company | 2015-06-17 00:00:00 UTC ]
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It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek
[ AdWeek | 2015-06-12 00:00:00 UTC ]
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