How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
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Five Graphic Novels Nominated for L.A. Times Book Prize

Nominees for the 34th annual L.A. Times Book Prizes have been announced and include five finalists for the graphic novel prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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2013 L.A. Times Book Prize Finalists Announced

Fifty titles in 10 categories are in contention for the awards, which will be revealed in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Will the Comcast-Time Warner Cable Merger Hurt Publishers?

Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday

[ Digiday | 2014-02-14 00:00:00 UTC ]
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Erotic book loans at all time high

New data suggests that the borrowing of erotic fiction from UK public libraries has leapt by 500%, in what is being called the 'Fifty Shades' effect. Continue reading at BBC News

[ BBC News | 2014-02-14 00:00:00 UTC ]
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This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

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[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Canadian Publishers Adapting to Lower Loon

Publishers and consumers in Canada who had become accustomed to a Canadian dollar at par with the American dollar are adjusting to what appears to be the new reality: a Canadian dollar hovering around the 90¢ mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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VSCO Cam app for iOS adds more 'community' features in a bid to take on Instagram

The VSCO Cam app has developed a pretty dedicated following of serious mobile photographers. Over the summer Visual Supply Co. even unveiled a minimalist publishing platform called VSCO Grid. But ties between the two were... let's say, weak. An... Continue reading at Engadget

[ Engadget | 2014-02-12 00:00:00 UTC ]
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Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Forbes sale nears as final bids are planned

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[ Crains New York | 2014-02-11 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

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[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

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[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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Charlie Chaplin's only novel published for the first time

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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Neil Gaiman's American Gods and Anansi Boys will be adapted for TV

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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Gaiman novels adapted for TV

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[ The Bookseller | 2014-02-04 00:00:00 UTC ]
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Pulitzer Prize winners on Sunday Times short story longlist

Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Hearst's New Health Division Is a Departure from Magazines and TV

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age

[ Advertising Age | 2014-01-27 00:00:00 UTC ]
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Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

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[ AdWeek | 2014-01-27 00:00:00 UTC ]
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