Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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#page views
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So this is the Bloomberg Way! Bloomberg LP fired an editor yesterday after he published an incorrect headline on the company’s terminals worldwide — saying a jury had found ex-Goldman Sachs banker Fabrice Tourre not liable for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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#online piracy
#shrinking sales
#fight piracy
Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president who is credited with reversing 154-year-old Atlantic magazine’s losses by advancing an aggressive, digital-first strategy. He... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Illiteracy remains a serious problem in the U.S., even though the issue has been overshadowed in recent years by the economy and the war on terror. Even data documenting changes in literacy in each state is hard to attain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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The coalition of librarians, archivists, and historians is using the crowdfunding site IndieGoGo to try to raise money to save the historic papers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-18 00:00:00 UTC ]
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#raise money
Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week
[ Media Week | 2013-06-06 00:00:00 UTC ]
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#monthly men
Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World
[ BBC World | 2013-06-03 00:00:00 UTC ]
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When News Corp strikes out as a stripped-down publishing company in late June, its future fate will hinge on the performance of Dow Jones, a subsidiary that houses the flagship Wall Street Journal and a mish-mash of consumer and business products. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-30 00:00:00 UTC ]
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#business products
#dow jones
#late june
The Bogota International Book Fair convenes nearly the entire Colombian publishing industry and focuses on bringing the region's books and authors to the public. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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The publishing industry shows signs of maturity with a spate of new books addressing bullying. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-30 00:00:00 UTC ]
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The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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Seven Stories, the national centre for children's books, is making a final push to galvanise... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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#final push
#national centre
European Union regulators ended an antitrust probe into ebook prices after Apple and other publishers offered to abandon the possibility of pricing agreements that would have hindered Amazon selling ebooks more cheaply than their rivals. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-15 00:00:00 UTC ]
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#publishers offered
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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#attractive proposition
Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
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It was a mixed week for Future plc who announced record growth for TechRadar's U.S. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-09 00:00:00 UTC ]
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Bloomberg, the online business news and data service, is upping the frequency of its luxury magazine, Bloomberg Pursuits, from biannual to quarterly. Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
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Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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#including video
#ipad app
#drive readership