How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
News tagged with: #bloomberg media #page views #scott havens

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Books Offer Spiritual Help in Cancer Fight

More than a million people in the U.S. get cancer each year, so it’s no wonder religion publishers across the spectrum are offering books on the topic, aiming to comfort, inspire, and motivate change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #offering books #religion publishers #million people


What you need to know about Amazon's fight with ebook publishers

Unless you've been living in a book-free cave, you may have heard that retail giant Amazon and book publisher Hachette are having a little tiff. It's all about digital versions of books -- so-called ebooks -- and it boils down to this: Amazon wants... Continue reading at Engadget

[ Engadget | 2014-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital versions #ebook publishers


Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tablet devices #magazine publishers


Amazon and Disney are fighting, so you can't pre-order 'Guardians of the Galaxy' on Blu-ray

Neither side has confirmed it, but it looks like Amazon's latest pricing battle (after Warner Bros. and its ongoing battle with book publisher Hachette) is with Disney. That's why you can't pre-order a copy of Guardians of the Galaxy on DVD or... Continue reading at Engadget

[ Engadget | 2014-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ongoing battle #warner bros


Amazon Is Experimenting With A New Homepage Design

The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading at Fast Company

[ Fast Company | 2014-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #yearly fee #digital content #huge library #biggest brands #retail giant


Author Chuck Palahniuk reveals more details about his 'Fight Club' sequel

Palahniuk is writing a sequel to his 1996 novel that will be in graphic novel form and released in 10 parts. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fight club


Fight Club sequel due in 2015

Fight Club author Chuck Palahniuk is writing a sequel that will be published as a 10-part comic book series in 2015. Continue reading at BBC News

[ BBC News | 2014-07-22 00:00:00 UTC ]
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How top publishers tend to their homepages

While publishers are devoting energy to roping in visitors via search and social, some are also tending their home page carefully. The post How top publishers tend to their homepages appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-16 00:00:00 UTC ]
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Bragelonne: Fighting France’s Book Snobs with Success

Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book snobs


Amid Hachette fight, Amazon appeals to authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #appeal directly #digital book #amazon appeals


Amazon's battle with Hachette is a fight for readers, writers and retailers | Hugh Howey

As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books #sticking point #publishing industry #ebook cost


Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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Pinterest, a proven traffic driver, is now a customizable ad unit

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-19 00:00:00 UTC ]
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British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published ahead #director general #intelligence services


How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social web #publishing platform


How the Amazon-Hachette Fight Could Shape the Future of Ideas

While the bookseller and publisher are battling over mundane business specifics, the state of publishing hangs in the balance. Continue reading at The Atlantic

[ The Atlantic | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Strong Traffic, Talk of Amazon-Hachette

Show-goers have been impressed with BookExpo America 2014 so far, saying it's one of the most exciting and energetic in recent years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Much at Stake in Amazon-HBG Fight

Among the issues in dispute between Amazon and the Hachette Book Group are negotiations over new ebook terms, sources familiar with the matter said. And publishers also see the latest fight with Amazon as part of an ongoing battle to retain retail diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ongoing battle #sources familiar #ebook terms


Hastings Fights Digital Disruption

Competition from digital editions has put pressure on more than one bricks-and-mortar retailer, and that trend is largely behind the decision by Hastings Entertainment to find a merger partner, according to documents filed by the company in connection with its pending acquisition by Joel... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joel weinshanker #pending acquisition #documents filed #put pressure #digital editions #hastings entertainment