Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV, radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent 6 years working with some of the smartest and most creative people in journalism, and it's time for me to take some... Continue reading at AdWeek
[ AdWeek | 2015-10-01 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
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Apple's long-running court battle over manipulating the pricing of ebooks is getting even more dramatic. Next stop, the Supreme Court, Fortune reports. Back in June, Apple failed to get a Manhattan appeals court to overturn a 2014 ruling that woul... Continue reading at Engadget
[ Engadget | 2015-09-17 00:00:00 UTC ]
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Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the... Continue reading at The Guardian
[ The Guardian | 2015-07-30 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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Authors can debut at any age — even after 40, the de facto cut off for young writers — and in the UK a new group is fighting the ageist bias. The post UK Group to Fight Bias Against Older Debut Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-16 00:00:00 UTC ]
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Plans to display artworks alongside the Los Angeles River and to educate the public about water conservation and the drought have received a significant boost thanks to a grant from Bloomberg Philanthropies, the charitable organization of New York billionaire Michael Bloomberg. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-23 00:00:00 UTC ]
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Magazine aims to ‘demystify’ software by explaining languages such as Java, C++ and Python in an accessible wayBloomberg is dedicating an entire issue of its Businessweek magazine to a 38,000-word essay on computer coding. The double issue has 112 pages and will run on newsstands for two weeks... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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Type in a book you’d like to read, and the app will compare the Amazon price with nearby independent book shops – in the hope you’ll go and buy thereIndependent booksellers have launched a new weapon in their two-pronged offensive against online retailers such as Amazon and the supermarket... Continue reading at The Guardian
[ The Guardian | 2015-06-04 00:00:00 UTC ]
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"Vested interests" profiting only a few will attempt to hold up the reform of copyright, Andrus Ansip, vice president for the digital single market (DSM) at the European Commission, has said. Speaking at the European Digital Forum in Brussels yesterday (1st June), Ansip said that copyright... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
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Kurt Busiek and Ben Dewey's "The Autumnlands" is anthropomorphic high fantasy in comics form with spectacularly detailed art and painstaking world building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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Last Wednesday, the Times published a front-page story about the movie and real-estate mogul Wang Jianlin, who is the richest man in Asia, worth an estimated thirty-five billion dollars. The former People’s Liberation Army foot soldier has ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-06 00:00:00 UTC ]
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