Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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HEROES CARRY SWORDS. Pale women with fine blonde hair are chosen for a special fate. Ugly sub-humans, often dark-skinned, offer diabolical bargains or, in an indistinguishable horde, hang out until the good guys stab them to death. Evildoers crave power, and the good reliably shrink from it.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-10 12:30:59 UTC ]
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The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Biteback Publishing has bagged a book by its founder and broadcaster Iain Dale with radio producer Jakob Szweda, containing some of Boris Johnson’s most memorable quotes and gaffes. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 08:28:28 UTC ]
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A major release from Patricia Cornwell, new writings from Mindy Kaling, Andy Weir, Blake Crouch, NK Jemisin and more in the wake of APub's Dean Koontz deal. The post The Week’s Big Story: Amazon Publishing on Wooing Dean Koontz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 06:30:49 UTC ]
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Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Sales in the religion category increased 14.7% in 2018, to $1.22 billion, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Adam Gnuse’s “haunting” gothic debut, Girl in the Walls, has gone to 4th Estate in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 16:12:02 UTC ]
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Cocktails on draft, striking design elements, and a strong sense of community energize a hip new indie bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 12:00:10 UTC ]
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Orion has secured a thriller by Brighton-based journalist Catherine Quinn through a “significant six-figure” deal following a seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 08:50:31 UTC ]
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Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
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Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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Walker has signed former editor Jonathan Stroud in a six-figure two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 03:23:16 UTC ]
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Bonnier imprint Hot Keys has signed CILIP Carnegie winning and New York Times bestselling author Elizabeth Acevedo in a six-figure three-book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 16:22:25 UTC ]
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For 40 years, the magazine was a guide to Britain’s pulsating underground and a champion of thrilling weirdos. Its closure leaves a chasm in the grassroots music sceneWhen much-loved magazines fold, tributes quickly gush about how they captured new trends or scenes. But some magazines, like... Continue reading at The Guardian
[ The Guardian | 2019-07-08 09:55:29 UTC ]
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Weidenfeld & Nicolson has scooped Sir Trevor McDonald’s autobiography for a “significant” six-figure sum, taking readers through pivotal moments in history alongside personal reflections and stories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 18:38:21 UTC ]
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Imagine being ushered into a vast and palatial room on a sumptuous estate to rival Versailles… and before you, across a golden table, lies a smorgasbord of delights. A banquet fit for a king, a queen, or even an emperor. As you gaze upon this wonder, you’re told you may eat only one meal from […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-02 19:16:57 UTC ]
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Walker Books has acquired two novels by middle-grade author Jennifer Bell in a six-figure, pre-emptive deal. Continue reading at The Bookseller
[ The Bookseller | 2019-06-30 16:26:58 UTC ]
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HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
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HarperCollins’ Martha Ashby has snapped up a novel about "women’s bodily autonomy, motherhood and societal expectations" from American author and Publishers Weekly reviewer Donna Freitas in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 18:53:46 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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