Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News
[ ABC News | 2019-10-08 21:42:01 UTC ]
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Transworld has pre-empted The Funny Thing about Norman Foreman by debut author Julietta Henderson in a "significant" six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 21:23:29 UTC ]
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'The Firekeeper's Daughter' by Angeline Boulleywas acquired by Tiffany Liao at Henry Holt Books for Young Readers after a 12-bidder auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:24 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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In this episode, novelist and editor Rakesh Satyal and Dead Rabbits Books founders Brian Birnbaum and M.K. Rainey talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing and being edited. Satyal discusses the ins and outs of big publishing houses, how... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-03 08:48:06 UTC ]
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As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
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Egmont has pre-empted a new beastly series in a three-book six-figure deal, described as "a natural successor to the genius of Roald Dahl and Lemony Snicket". Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 02:04:35 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post
[ The Washington Post | 2019-09-17 20:37:52 UTC ]
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In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
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Shockwaves rippled across the book industry last Wednesday after Amazon sent customers a copy of The Testaments almost a week early, which it later apologised for and attributed to "technical error". Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 13:11:07 UTC ]
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Margaret Atwood has spoken of the “phoney emails” from cyber criminals attempting to access The Testaments (Chatto & Windus), at a global press conference in London. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 16:45:54 UTC ]
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You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
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The first six months of 2019 were something of a mixed bag for trade publishers whose financial results are publicly reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Princeton University Press has struck a six-figure deal with Harvard economist Claudia Goldin for her "urgent" book on gender disparity. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 13:03:07 UTC ]
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Walker Books has triumphed in an eight-way auction to publish the follow up to Malamander by Thomas Taylor in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 07:54:33 UTC ]
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