Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-05 16:00:49 UTC ]
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Nicholas Lemann traces the effects as corporations changed from paternalistic to ruthless. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:46:02 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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In November, around 100 coders and creative writers are expected to take the National Novel Generation Month challenge, generating 50,000-word novels via articifical intelligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Two authors build a unique writing space for African American #OwnVoices storytellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Doubleday has snapped up Hallie Rubenhold's new book, Bad Women, which tells the story of the 1910 murder of Belle Elmore, by her husband Dr Crippen, and the extraordinary women caught up in these events. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 20:24:32 UTC ]
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Imagine being able to walk around the world of your favorite comic book series. Big City Map is based on the world of comics book Brotherman. Continue reading at Book Riot
[ Book Riot | 2019-10-23 10:42:14 UTC ]
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The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Hutchinson has signed a six-figure deal with author Nancy Tucker for her debut novel, The First Day of Spring, following an auction, with rights sold in the US, Brazil and France. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 10:14:07 UTC ]
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Oxford University Press has signed husband-and-wife team Naomi and James Jones' debut picture book in a five-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 08:36:11 UTC ]
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A new history about the writing and publication of the Big Book shines a light on the work of Bill W. and the early days of Alcoholics Anonymous. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
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Hachette Children's Group has pre-empted a middle-grade series by J M Joseph in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 04:19:11 UTC ]
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In another major pre-Frankfurt Book Fair sale, Marysue Rucci at Simon & Schuster paid a rumored seven figures for a memoir by playwright Sarah Ruhl called 'Smile.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-10 04:00:00 UTC ]
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