How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Duckworth Books snaps up former 'Big Brother' contestant's debut

Duckworth Books has acquired 2016 "Big Brother" finalist A J West's debut novel, The Spirit Engineer.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 15:40:49 UTC ]
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B&NE Retail Segment Took Big Hit in Q1

For the quarter ended August 1, sales in Barnes & Noble Education’s retail segment dropped 42.2% from the comparable period a year ago, falling to $158.8 million. In the period, comparable store sales fell 42.8%, which B&NE said accounted for $106.6 million in lost revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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A friendship ‘too big to fail’

Ann Friedman and Aminatou Sow on the joy, and the work, of their deep relationship. Continue reading at The Washington Post

[ The Washington Post | 2020-08-14 12:00:00 UTC ]
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Behind the Mic: On Big Friendship by Aminatou Sow and Ann Friedman, Read by the Authors

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. The hosts of the “Call Your Girlfriend” podcast are warm, open, and matter-of-fact narrators... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-14 08:44:10 UTC ]
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August Kicks Off with Big Gain in Print Unit Sales

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Hodder Faith and St Andrew's Bookshop launch The Big Church Read

Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Fourth Estate signs PRH editor's 'dazzling' debut for six figures

Fourth Estate has won a five-publisher auction for the “dazzling” debut novel from PRH assistant editor Kasim Ali, in a six-figure two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 21:45:48 UTC ]
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Sales at HMH Took Big Hit in Q2

A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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HarperCollins signs history of Britain told through ONS figures

HarperCollins has signed a history of Britain by Boris Starling with David Bradbury, told through figures from the Office for National Statistics. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 22:11:57 UTC ]
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Big Changes for Publishing in W3C

Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Bloomsbury signs Bergdorf for six figures after 11-way auction

Bloomsbury has won an 11-way auction to publish the first book by model, activist and writer Munroe Bergdorf.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:05:04 UTC ]
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News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek

[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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