Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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“I always pushed myself to go higher,” Johnson wrote in her posthumous memoir “My Remarkable Journey” Continue reading at The Washington Post
[ The Washington Post | 2021-05-29 11:00:00 UTC ]
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Katherine Johnson’s work as a NASA mathematician was essential during the space race, if underappreciated. A new memoir sheds light on her story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-21 15:20:36 UTC ]
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The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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TJ Newman dreamt up her terror-in-the-skies novel Falling while guarding the cockpit as the pilots took a toilet break. She reveals how she kept going through furlough and 41 rejectionsFlight attendant Torri Newman was working on the red-eye flight from Los Angeles to New York when the idea for... Continue reading at The Guardian
[ The Guardian | 2021-05-04 05:00:21 UTC ]
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Viking has bagged Dirty Laundry, a “page-turning tale of the dark side of suburbia” from debut writer Disha Bose, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 22:46:37 UTC ]
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Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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In a deal rumored to be in the seven figure-range, Knopf editor Jenny Jackson sold her debut novel to Pam Dorman, who has an eponymous imprint at Penguin Random House. 'Pineapple Street' follows three sisters who are members of a wealthy family, and is slated to be released in early 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
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Even in boomtimes it is hard to keep a bookstore afloat: the margins are razor thin and you’re in constant competition for bookbuyers with the largest monopoly in the universe (Am*zon). This is why a lot stores—particularly newer ones—build higher-margin sidelines into their business models…... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-12 14:51:07 UTC ]
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Ex-vice-president is first of Trump circle to snag lucrative dealSimon & Schuster to pay $3-4m for two booksMike Pence has signed a two-book deal for his memoir that is reported to be worth millions of dollars, making him one of the first of former president Donald Trump’s inner circle to... Continue reading at The Guardian
[ The Guardian | 2021-04-07 22:02:58 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age
[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:34:00 UTC ]
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These queer historical figures each lived fascinating lives and deserve to be highlighted in nonfiction. Join me in exploring their legacies. Continue reading at Book Riot
[ Book Riot | 2021-02-25 11:34:00 UTC ]
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Welbeck has signed a “significant” six-figure deal for “profoundly moving” new novel Little Wing and one other book by Freya North. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 01:44:35 UTC ]
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