Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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An exploration of the various ways romance plays out in Indian literature — it's not all arranged marriages. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:35:00 UTC ]
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As a Black solider during WWII, Ashley Bryan drew in his sketchbook. He went on to illustrate dozens of children's book over his lifetime. Continue reading at Book Riot
[ Book Riot | 2022-02-19 11:32:00 UTC ]
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Along with announcing the Galaxy S22 lineup, Samsung has refreshed its range of tablets — which some folks already had an inkling about after earlierleaks. For the first time, Samsung is introducing an Ultra tablet, which aligns with the Ultra branding the company slaps on its highest-end... Continue reading at Engadget
[ Engadget | 2022-02-09 15:00:19 UTC ]
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It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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Bloomsbury has acquired Peasants, the "extraordinary" non-fiction work by Dr Maryam Aslany, securing the debut in a hotly contested auction for a six-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 15:25:14 UTC ]
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Shabby Road, a Beatles tribute band formed by members of the publishing industry, are to hold a fundraising concert for the National Literary Trust this spring, following their sell-out debut gig for the charity in 2019. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 11:57:55 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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