Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Scholastic UK will next year publish The Marvels, the new children’s title from American author and illustrator Brian Selznick. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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September Publishing has acquired a book by Sharon Blackie on Celtic woman and empowerment. Publisher Hannah MacDonald (pictured) acquired world English language rights to If Women Rose Rooted, Like Tress from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Movellas is actively looking to find more books written by community members that it can take to the market, c.e.o. Joe Cohen told the FutureBook Conference today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired
[ Wired | 2014-11-14 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Amazon, which earlier pulled several of Hachettes books from its inventory, will resume selling all of the publishers catalogueThe long-running battle between Amazon and publisher Hachette has come to a close, after the companies reached agreement over online and ebook sales after months of... Continue reading at The Guardian
[ The Guardian | 2014-11-13 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Ray Tindle, the newspaper publisher who likes to reward his staff, is to pay a "chairman's bonus" to his company's 700 staff ahead of Christmas. At the top level, full-time employees will get £400 each. The minimum pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-12 00:00:00 UTC ]
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Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews
[ Betanews | 2014-11-12 00:00:00 UTC ]
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Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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