How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going to go,” said Copa's chief, James Kirkham. The post How a football publisher repurposed one event’s worth of video for 4 different platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-19 00:00:00 UTC ]
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Coronavirus: Quick Publishing Events Updates – March 12

Following the cancellation of the 57th annual Bologna Children's Book Fair, we see other world events struggling with their own paths forward–including now France's Cannes Film Festival. The post Coronavirus: Quick Publishing Events Updates – March 12 appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-12 11:06:53 UTC ]
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Bologna Cancels: Plus More Quick Coronavirus Publishing Event Updates – March 11

Having rescheduled initially to May, the world's most influential children's book trade show now has had to cancel. This and other news is in today's COVID-19 updates. Your event news is welcome. The post Bologna Cancels: Plus More Quick Coronavirus Publishing Event Updates – March 11 appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-11 13:38:47 UTC ]
More news stories like this | News stories tagged with: #covid-19 updates #children's book

Digiday Publishing Summit Europe Event Briefing: Life after the cookie

At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday

[ Digiday | 2020-03-06 05:01:14 UTC ]
More news stories like this | News stories tagged with: #third-party cookie #revenue streams #publishing summit

International Publishers Association Events at the 2020 London Book Fair

The Geneva-based International Publishers Association is engaged in several presentations at London Book Fair in March, with emphasis on issues of diversity, copyright, and the freedom to publish. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Paying the Price’ s publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-20 11:30:30 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with: #tremor international #international publishing

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing

Platforms, publishers, and the end of scale

Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | News stories tagged with: #technology platforms #news publishing

Is this inclusive? Why only 4% of children's book heroes are BAME – video

More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian

[ The Guardian | 2019-10-29 10:10:28 UTC ]
More news stories like this | News stories tagged with: #uk schools #publishing industry #children's book

Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday

[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with: #revenue diversification #publishing summit

Sceptre to release new Mitchell novel in 'global publishing event'

Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 03:23:29 UTC ]
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Knowing Your Worth: Finding Value in Self-Publishing

An author and publisher explains why writers shouldn’t let industry validation determine the value of their work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
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Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday

[ Digiday | 2019-06-03 04:01:26 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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New platform for underrepresented writers launches with series of live events

A new platform for underrepresented writers, Untitled, has launched with its first free salon taking place next month in London. Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #underrepresented writers