How 5 Major Publishers Plan to Use Snapchat's New Channels

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels:  Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with: #younger users #short period #feature articles #cable network #average age #editorial tone

Other Publishing stories related to: 'How 5 Major Publishers Plan to Use Snapchat's New Channels'


Publisher pivot to reality casts doubts on global expansion plans

In the boom days, digital media was shouting from the rooftops about plans for global expansion, but the pace of expansion has slowed. The post Publisher pivot to reality casts doubts on global expansion plans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global expansion


Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Academic Publishing in China 2017: Major Chinese Academic Presses

According to the 2016 China Statistical Yearbook, China has about 110 university presses and 3,650 research and development institutions, including the Chinese Academy of Sciences, Chinese Academy of Engineering, Chinese Academy of Geological Sciences, and China Academy of Aerospace Aerodynamics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing


The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan

In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publishers


The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan

In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publishers


Major Magazine Publishers Flock to Facebook Watch

A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch


Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories

First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek

[ AdWeek | 2017-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Facebook's Subscription Plan Gives Publishers Hope at Last

Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers hope #media partners #campbell brown #news partnerships #industry event


Publishers are switching affections from Snapchat to Instagram

Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #instagram appeared


Major publishers move to defend Greenpeace in dispute with logging firm

Firms including Penguin Random House and HarperCollins have spoken out about timber company’s ‘dangerous’ moves to quash campaigners’ claims The world’s biggest book publishers have been dragged into a bitter dispute between a US logging company and environmental campaigners Greenpeace. It... Continue reading at The Guardian

[ The Guardian | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #logging practices #legal action #publishers fear #boreal forest


33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly #video platform


Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post podcast #facebook live #sponsored content


Metabooks Brasil Opens to Rapid Adoption by Major Booksellers and Publishers

Creating a standardized platform in book metadata for retailers and publishers, Metabooks Brasil is off to a fast start, based on Germany's Books in Print. The post Metabooks Brasil Opens to Rapid Adoption by Major Booksellers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #metabooks brasil #fast start


How The New York Times plans to build a daily habit on Snapchat

The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat appeared #daily habit


Jamie Oliver 'can't wait' to publish 5-ingredient book in autumn

Michael Joseph is publishing a new cookbook from Jamie Oliver, Jamie’s Quick & Easy 5-Ingredient Food, this autumn to tie in with an eight-part primetime TV series on Channel 4 of the same name. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #michael joseph


Publishers Plan for Future Without Family Christian

With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family christian #bricks-and-mortar locations


‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers meet #biggest question #facebook live #digital publishers #bottom line #sponsored content


Condé Nast Ditches the Title of 'Publisher' in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vanity fair #publishing companies #growing number


Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise funds #total number #media companies


Staff walk out of major French publishing house over working conditions

More than 100 staff of the La Martinière group walked out for an hour in protest over working conditions in the children and young adults book division, according to the French trade publication Livres Hebdo. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working conditions