With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Penguin Random House Canada’s plans to publish a new work by the ‘professor against political correctness’ has reportedly prompted numerous complaintsThe announcement of a new book from Canadian psychologist Jordan Peterson, the self-styled “professor against political correctness”, has prompted... Continue reading at The Guardian
[ The Guardian | 2020-11-25 14:35:10 UTC ]
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Bonnier Books has acquired a majority stake in Norwegian publishing group Strawberry Publishing AS. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:57:40 UTC ]
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Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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The new program is aimed at promoting new books to independent booksellers in the absence of the numerous trade shows that have been postponed because of the coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 22:45:56 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Survey shows 60% expect the impact of the pandemic may put them out of business, prompting calls for concerted helpMore than half of the UK’s small publishers fear they could be out of business by the autumn as a result of the coronavirus pandemic, according to research by the Bookseller, which... Continue reading at The Guardian
[ The Guardian | 2020-05-07 15:02:20 UTC ]
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In light of the coronavirus outbreak and the government's advice regarding social distancing, many publications are being postponed until the new year, to prevent authors missing out on crucial face-to-face promotion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:23:37 UTC ]
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Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
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The impact of the coronavirus has seen the Booksellers Association issue a rallying cry to the trade, as many publishers enforce home working to safeguard staff. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 23:39:55 UTC ]
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Hachette won’t publish Woody Allen’s memoir ‘Apropos of Nothing,’ after a week of backlash. Continue reading at The Washington Post
[ The Washington Post | 2020-03-06 21:44:58 UTC ]
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London Book Fair has been cancelled in the wake of the coronavirus outbreak, hours after major publishers said they would not attend. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 06:57:39 UTC ]
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Writer known for #MeToo investigations – whose sister says Allen abused her – suggests he can no longer work with HachetteRonan Farrow has distanced himself from the publisher of his latest book after the company announced plans to publish a memoir by his father, Woody Allen, saying the move... Continue reading at The Guardian
[ The Guardian | 2020-03-04 03:04:40 UTC ]
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One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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Following the proposal by the United Methodist Church to split the denomination over same-sex marriage and LGBTQ clergy, the church’s publishing arm says it will remain with the post-separated church and adjust operations according to congregants’ needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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