‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with: #future editions #corporate sales #hearst

Other Publishing stories related to: '‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column'


Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
More news stories like this | News stories tagged with: #television shows #thousand miles #black culture #civil rights #bill clinton #digital media


The Most Beautiful Libraries in the World

So many libraries, so little time! As writers and readers, we here at Electric Literature know there’s nothing quite like stepping into a space that has been specifically designed to invoke and perpetuate a love of reading. With book-banning efforts escalating across the country and funding for... Continue reading at Electric Literature

[ Electric Literature | 2023-02-17 12:05:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #beautiful libraries #electric literature #libraries


HarperCollins union approves contract, ends 3-month strike

Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News

[ ABC News | 2023-02-16 23:12:16 UTC ]
More news stories like this | News stories tagged with: #work tuesday #ongoing debate #harpercollins


HarperCollins union approves contract, ends 3-month strike

Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News

[ ABC News | 2023-02-16 23:11:22 UTC ]
More news stories like this | News stories tagged with: #work tuesday #ongoing debate #harpercollins


HarperCollins Union Voted to Ratify Contract

The HarperCollins Union has voted to ratify the contract with HarperCollins. The employees represented by the union will return 2/21. Continue reading at Book Riot

[ Book Riot | 2023-02-16 20:49:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins union #harpercollins


Legacy and Impact Lead This Year’s All Ways Black Initiative From Penguin Random House

With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek

[ AdWeek | 2023-02-16 17:50:25 UTC ]
More news stories like this | News stories tagged with: #show support #black authors


HC Union Ratifies New Contract

After a three months on strike, unionized HarperCollins employees voted 194 to 10 in favor of the new contract and will return to work on February 21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Reykjavik International Literary Festival Names Guest Authors

The 16th edition of Iceland's biennial Reykjavik International Literary Festival has announced its 2023 lineup of authors. The post Reykjavik International Literary Festival Names Guest Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 08:10:36 UTC ]
More news stories like this | News stories tagged with: #literary festival


Coffee House Press Names Interim Executive Director

Coffee House Press has hired Linda Ewing, a Twin Cities–based consultant with expertise in nonprofit management, as interim executive director while it searches for a new publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #twin cities


Penguin Random House Prepares to Rebuild

Two CEOs have stepped down. A storied executive has retired. And a big legal loss isn't entirely in the rearview. This year, the U.S. book market's biggest publisher is planning some major structural changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #biggest publisher #random house


Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #free library #free libraries #black communities #libraries


Penguin Random House Audio Acquires Playaway Products

Penguin Random House Audio has acquired Playaway Products, a producer of physical audio players and tablets preloaded with content. Launched in 2005 and based in Solon, Ohio, the company offers 36,000 titles and works with some 40,000 libraries and institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #penguin random house #random house


Column: Barnes & Noble saved itself by putting books first. Imagine that

Barnes & Noble was on the verge of disappearing, like Border's and Waldenbooks. Under new management it's turning around, and that's good news for readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-01 13:00:52 UTC ]
More news stories like this | News stories tagged with: #putting books #barnes noble


Madeline McIntosh, CEO of Penguin Random House, Resigns

The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times

[ The New York Times | 2023-01-31 14:38:01 UTC ]
More news stories like this | News stories tagged with: #madeline mcintosh #turbulent period #largest book


A Home for Asian American Authors

Third State Books, a new San Francisco–based publishing house from industry veteran Charles Kim and digital marketing executive Stephanie Lim, focuses exclusively on publishing Asian American and Pacific Islander voices and stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this |


Column: It shouldn't take a saint to ease homelessness. But Dr. Jim tries in 'Rough Sleepers'

Pulitzer Prize-winning author Tracy Kidder joins the Los Angeles Times Book Club on Jan. 26 to discuss his newest book, "Rough Sleepers.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-11 20:26:55 UTC ]
More news stories like this | News stories tagged with: #rough sleepers #newest book #times book #prize-winning author


Gina Centrello Retires from Random House

Centrello, head of the Random House Publishing Group (“Little Random”) since 2003, has retired. In her memo to employees, PRH CEO Madeline McIntosh said she will take her time in developing a plan to find Centrello's successor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Best remote desktop software: From casual use to business deployment

Remote-desktop software may still seem like science fiction to the family member or customer trying to overcome a computer issue, but real heads know it’s been a useful reality for a while now. Using the remote-desktop software allows you to diagnose, operate, and fix another computer over... Continue reading at PC World

[ PC World | 2023-01-09 15:30:00 UTC ]
More news stories like this | News stories tagged with: #web browser #good performance #typically run #science fiction


France’s Editis Has Opened a New African Publishing House

Awaiting news of a buyer, Vivendi's Editis in Paris continues rolling out new local-focus presses in Québec and Africa, this time in Senegal. The post France’s Editis Has Opened a New African Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-09 14:27:09 UTC ]
More news stories like this | News stories tagged with: #post france


United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency