Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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As newsrooms continue to shrink, journalism and media students are facing a harsh reality upon graduation. Media companies are changing business models and expectations rapidly. Those changes are starting to trickle down to colleges. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-18 00:00:00 UTC ]
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John Grisham's The Racketeer (Hodder) was comfortably the bestselling book in the UK last... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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#native advertising
Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
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#recently announced
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The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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#online marketing
#build community
#book aims
Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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#ebook form
#kindle worlds
Doug Ducate has announced his intention to step down as CEO of the Center for Exhibition Industry Research (CEIR) by the end of 2013. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers. Through Converse retailers and Journeys.com, you can get your paws on these colorful high-tops... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
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Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek
[ AdWeek | 2013-06-19 00:00:00 UTC ]
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#ad industry
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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#user experience
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Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Arts Council England’s Envisioning the Library of the Future project has concluded that... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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#future project
Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web. When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill... Continue reading at Fast Company
[ Fast Company | 2013-05-22 00:00:00 UTC ]
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A German online copyright law that will give publishers the exclusive right to the commercial use of their publications on the Internet will come into effect on Aug. 1. The law was published in Germany’s Federal Law Gazette (Bundesgesetzblatt) on Tuesday. After a law is published in the... Continue reading at PC World
[ PC World | 2013-05-16 00:00:00 UTC ]
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After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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At Publishers Weekly’s May 8 discussion series on trends in consumer book-buying, held at the offices of Random House in New York City, Carl Kulo, U.S. director of Bowker Market Research, highlighted the major shifts that took place in 2012 in such key areas as sales by format and by channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-11 00:00:00 UTC ]
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