As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff
[ Stuff | 2017-02-15 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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OK, it's not exactly Dickens. But how about a great story delivered to you by text message? Continue reading at Stuff
[ Stuff | 2016-12-05 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired the debut novel from literary journalist and scout Anna James in a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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The winning book at the New Zealand Book Awards for Children and Young Adults has been criticised for endorsing New Zealand's participation in World War I and "glorifying" the killing of Germans. Continue reading at Stuff
[ Stuff | 2016-08-20 00:00:00 UTC ]
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Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
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This week Anna Cunnane, export sales manager at Kyle Books tells us about her role and why she rates joining the SYP. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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A guide to connecting with the spirit world, a memoir on the struggles that come with being a medium, and a book of lessons learned from those on the other side are coming this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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The newspaper will increase its weekly print books coverage from two to four pages and run extended bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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After 35 years on the market, 'The Power of Positive Thinking' and other bestselling books by Dr. Peale are now expected to make an impact on a new generation of readers in the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Ronald Schild of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales. The post How A Simple Metadata Fix Can Double Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-18 00:00:00 UTC ]
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India's Ritesh Batra is to direct the film adaptation of The Sense of an Ending, Julian Barnes' Booker-winning novel, with British actor Jim Broadbent in the lead. Continue reading at BBC News
[ BBC News | 2015-05-13 00:00:00 UTC ]
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