High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the average number of heavy-stock pages per ad increase Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
News tagged with: #advertising budgets #data collected

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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine