While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the average number of heavy-stock pages per ad increase Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
News tagged with:
#advertising budgets
#data collected
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#york post
The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter
Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter
#pay-tv providers
#data compiled
#york-based company
#film studio
#warner bros
Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this |
The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good thing
#top publishers
By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#third-party publishers
#madison avenue
#traditional media
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#web content
#ad types
#web publishers
A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#app publishers
#post facebook
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sold programmatically
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#coming months
#small number
#working directly
#sponsored content
#important step
#post today
New research by the Pew Internet and American Life Project shows that the percentage of American adults who read an ebook in the past year has risen to 28 percent, up from 23 percent in 2012. Yet the tree book isn't dead yet, at least in the popularity sense, as the results show most ebook... Continue reading at Betanews
[ Betanews | 2014-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american adults
#pew internet
#print books
After three years in a row of declining sales, German book retailers ended 2013 on a more... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#declining sales
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad prices
#senior role
#digital publishers
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine media
Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#royal charter
#newspaper industry
#recent interview
#great care
Mail veteran continues to be best-paid UK newspaper editor, taking home £500,000 'supplement' on top of his base salaryPaul Dacre continues to be the best-paid UK newspaper editor, taking home more than £1.8m last year, according to Daily Mail & General Trust's latest annual report.Dacre,... Continue reading at The Guardian
[ The Guardian | 2014-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dmg media
Value of film and TV downloads, streams and subscriptions rises to £621m, and number of tracks streamed doubles to 7.4bnAfter five years of decline, sales of entertainment products such as music, films and video games were growing again last year because of booming digital services such as... Continue reading at The Guardian
[ The Guardian | 2014-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#20% growth
Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#roughly flat
#print editions
#ad pages
#hopeful sign
#ipad editions
#kantar media
#magazine media
#ad units
The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile ads
#reality check