Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

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Life After Life for Atkinson backlist

Transworld is repackaging Kate Atkinson’s backlist to celebrate the 20th anniversary of the publication of Behind the Scenes at the Museum, as well as the release of her latest novel, A God in Ruins (May, £20). All of Atkinson’s backlist, including the Jackson Brodie series, will be repackaged... Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Week after week for Life After Life

Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller

[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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William Randolph Hearst III Named Hearst Corp. Board Chairman

*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-23 00:00:00 UTC ]
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Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Lev Rubinstein: Ordinary Life through the Lens of Russian Conceptualism, by Daria Shchukina

Lev Rubinstein: Ordinary Life through the Lens of Russian Conceptualism, by Daria Shchukina On Translation [email protected] Tue, 04/16/2024 - 15:38 Photos by Natalia SenatorovaIn the following appreciation, the author compares the poetry of... Continue reading at World Literature Today

[ World Literature Today | 2024-04-16 20:38:33 UTC ]
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7 Short Story Collections Set in Nigeria

I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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Author T L Swan Launches Publishing Venture, Keeperton

In its first year, Keeperton will publish 10 titles—four of them by Swan, whose Miles High Club series is a BookTok favorite—under its romance imprint, Arndell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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Emirates Publishers Association Issues 10-Million-Dirham Fund

Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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Simon Acumen, New Business Imprint, Launches at Simon Element

Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, which aims to publish 15–20 "books that help readers navigate the dynamic world of work" per year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
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Shelf Life Books in Richmond Unionizes

Workers at Shelf Life Books in Richmond, Va., have joined the United Food & Commercial Workers Local 400 Union, making them the first booksellers in the city to unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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I didn’t get the credit for my bestselling book: the secret life of the celebrity ghost writer

There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian

[ The Guardian | 2024-03-11 14:00:31 UTC ]
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Rizzoli International to Launch U.K. Publishing Arm

The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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