Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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The Daily Mail is to launch an online operation in Australia in January 2014. The newspaper has gone into partnership with Mi9, the digital media company owned by Nine Entertainment. Mail Online will provide original Australian content alongside ninemsn, a joint venture between Nine and... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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London's new Australia & New Zealand Festival of Literature & Arts had a glamorous, clever launch on Monday. It takes place May 29-June 1, 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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Free women's title is guest edited by BBC sitcom star, while TV chef 'reveals special 60s makeover' as its beauty directorThe 200th edition of free women's magazine Stylist, out this week, has been guest-edited by BBC star Miranda Hart and features contributions from Nigella Lawson, Lauren... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Novelist Meg Rosoff is among the judges for the 2014 First Fictions First Graphic Novel... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
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It's beginning to look a lot like Grinch-mas at Random House Children's Books, which kicks off its Grow Your Heart 3 Sizes promotional campaign on December 1, the newly minted National Grinch Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Ellie Levenson, the author of The Noughtie Girl’s Guide to Feminism (Oneworld), has set up... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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A literary talent show is about to be aired in Italy, but is television the right place to nurture literary talent?Jonny Geller, agent and joint CEO, Curtis BrownAn X Factor for books is about to launch on Italian TV – it had to be Italian, didn't it? – and you can imagine the literati running... Continue reading at The Guardian
[ The Guardian | 2013-11-16 00:00:00 UTC ]
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Undisputed Truth, the notoriously self-destructive boxing champion's autobiography, could be a contender in Christmas sales contestHeavyweight champion of the world, cocaine addict, convicted rapist – now Mike Tyson is set to become a bestselling author as a bare-all autobiography co-written... Continue reading at The Guardian
[ The Guardian | 2013-11-15 00:00:00 UTC ]
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New York Yankees superstar shortstop Derek Jeter is joining with S&S to launch Jeter Publishing, an elaborate co-publishing partnership that will release picture books, middle-grade fiction, adult nonfiction, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
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Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-14 00:00:00 UTC ]
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Amazon has launched a dedicated Australian Kindle store, selling more than 2m ebooks. The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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Hearst Magazines president David Carey announced the hire of Toronto-based Chatelaine editor-in-chief Jane Francisco as editor-in-chief at company flagship Good Housekeeping. Per Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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