As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-02 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices. Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, "We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek
[ AdWeek | 2017-05-17 00:00:00 UTC ]
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An art installation in Boston highlights what's missing in American book culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday
[ Digiday | 2016-09-23 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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