Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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In early 2011, Amazon launched Kindle Singles, and among those who saw the potential of the short-form digital content model were Chandos Erwin, managing director of the digital agency Oatmeal Beach, and Ivan Dee, founder of Ivan R. Dee Inc. (now an imprint of Rowman & Littlefield) and then... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Random House has released the first direct-to-digital fiction title by bestselling author Katie... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Printed book sales fell 12% year on year in January, with spending falling to its lowest point... Continue reading at The Bookseller
[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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The Booksellers Association has called for “dynamic and innovative” authorities to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World
[ PC World | 2012-01-23 00:00:00 UTC ]
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Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Today's Wall Street Journal takes a look at a new lineup of "enhanced" digital books that incorporate music, video and high-tech graphics. But as one Wharton expert notes, the market for these elaborate productions remains to be seen. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-01-21 00:00:00 UTC ]
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