Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
News tagged with: #hearst magazines #reach consumers #made public

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Global launch for eighth Wimpy Kid

Eight publishers worldwide will team up for a near-simultaneous release of the as-yet-untitled... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers worldwide #global launch


Europa Editions launches crime list World Noir

Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Ilex launches writers' 'proving ground'

Reference publisher Ilex Press has created what it describes as a "proving ground" for... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #proving ground


Mental Floss Finds a Home on YouTube

A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek

[ AdWeek | 2013-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bigger part #main focus #varying degrees #print brands #green brothers


Caffeine Nights launches free sampling app

Independent publisher Caffeine Nights is making two chapters of every one of its books free to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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David Carey Says Hearst Is No Time Inc.

That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD

[ AllThingsD | 2013-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #david carey


Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast


APS to explore e-textbooks initiative

How best to deliver digital textbooks to students and who should do it, will be two key issues up... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key issues


Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital role


Google Launches French Media Fund

Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content online #innovation fund


German Powerhouses Launch Tolino Ebook Platform to Take On Amazon

German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
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Beanstalk launches literacy charter

Children's literacy charity Beanstalk has published a "Charter for Children's... Continue reading at The Bookseller

[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek

[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regular users #gaining traction #american express #traditional banners #latest model #land rover #long tail #sales team


Waterstones to launch bookselling certificate

Waterstones is set to launch a UK “industry first” professional qualification in... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Little, Brown launches literary e-imprint

Little, Brown has become the first publisher to launch a digital imprint devoted to frontlist... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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US indies launch DRM lawsuit

Three US independent bookshops have launched a lawsuit against the big six publishers and Amazon... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Digital writing bursary launched

The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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WAN-IFRA Launches World News Publishing Focus

A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world association


Hearst's David Carey on How People Are Still Reading Magazines. Really!

Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD

[ AllThingsD | 2013-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital subscriptions #print isn #david carey