Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
News tagged with: #hearst magazines #reach consumers #made public

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Fleeting to launch agency

Fleeting magazine, an online literary journal which publishes short stories and writer interviews... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Amazon launches Kindle tablet and e-reader in China

After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World

[ PC World | 2013-06-07 00:00:00 UTC ]
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Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Model Railroader Launches Paid Video Site

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Steve Swartz Takes Helm at Hearst

Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek

[ AdWeek | 2013-06-03 00:00:00 UTC ]
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Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Dedicated website launches for Amazon Publishing

Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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Dutch BA launches Booksellers Barometer

Dutch booksellers are improving their businesses by using an online self-assessment tool... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget

[ Engadget | 2013-05-22 00:00:00 UTC ]
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Alma launches cut-price classics

Alma Books is launching a new series of low-priced classics, and will be the first publisher in... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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Re-launch for Wellcome Trust Book Prize

Submissions are now being accepted for the Wellcome Trust Book Prize, which is to be re-launched... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Kepler, Bonnier launch agency

Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
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Amazon Appstore launches in China, continues its world tour

Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget

[ Engadget | 2013-05-06 00:00:00 UTC ]
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Condé Nast Launches B-to-B Ecommerce Site

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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