Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'

[ Media Week | 2012-03-29 00:00:00 UTC ]
News tagged with: #digital business

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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing news #anonymous tip #cut deals #chicago bulls #simon dumenco


Martin Cruz Smith's Latest Book Heads Back to the U.S.S.R.

In Cruz Smith’s ninth Arkady Renko novel, 'The Siberian Dilemma,' the investigator travels into the frozen depths of Siberia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially


Orion appoints Eribo and Coleman as non-fiction publishing directors

Orion has announced HarperCollins’ Vicky Eribo and Jamie Coleman from PRH Children’s are joining the firm as publishing directors to help grow its commercial non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-15 22:42:35 UTC ]
More news stories like this | All news stories tagged with: #commercial non-fiction #publishing directors #prh children #vicky eribo #jamie coleman


Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #editorial content #print media


Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
More news stories like this | All news stories tagged with: #hearst #hearst autos


Atlantic Books reports operating profit for first time in a decade

Atlantic Books has announced that 2018 saw its first operating profit since 2009. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 19:58:43 UTC ]
More news stories like this | All news stories tagged with: #operating profit #atlantic books


How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising


The unlikely operatives who helped thwart Hitler’s nuclear bomb

An ex-high school coach and a former pro ballplayer are among the heroes of Sam Kean’s book. Continue reading at The Washington Post

[ The Washington Post | 2019-09-06 11:59:33 UTC ]
More news stories like this | All news stories tagged with: #nuclear bomb


A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #social disease #tail end


Louise Adler appointed publisher-at-large at Hachette Australia

New role comes seven months after publisher’s controversial resignation from Melbourne University PublishingLouise Adler has been appointed to a new role at Hachette Australia, seven months after her controversial resignation from Melbourne University Publishing.Adler takes up the new role at... Continue reading at The Guardian

[ The Guardian | 2019-09-04 01:58:53 UTC ]
More news stories like this | All news stories tagged with: #hachette #australian publishing #real loss #native tongue #enid blyton #hachette australia


Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | All news stories tagged with: #conde nast #ad sales #upfront negotiations


Jewell to Retire as Head of SIBA

Wanda Jewell will retire as the executive director of the Southern Independent Booksellers Alliance next June. A search for a successor will begin later this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #wanda jewell


The Atlantic Names New Global Marketing Head | People on the Move

[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #bonnier #health care #civil liberties #national security #investigative journalist #pr manager #staff writer #newly created


FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
More news stories like this | All news stories tagged with: #hearst #media landscape #opening keynote #hearst magazines #sheel shah


8 Comics That Turn Mythology On Its Head

See gods and monsters rendered in vivid comic book style in these awesome comics about mythology! This isn't your mom's Hera, kids. Continue reading at Book Riot

[ Book Riot | 2019-08-21 10:36:05 UTC ]
More news stories like this | All news stories tagged with: #comic book


Wood Green co-operative bookshop secures new premises

Wood Green's co-operative bookshop, The All Good Bookshop, has secured temporary premises and plans to open this week.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 22:20:02 UTC ]
More news stories like this | All news stories tagged with: #bookshop #wood green


Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | All news stories tagged with: #hearst #bonnier #access intelligence #global cmo #drucker mann #current role


Welbeck appoints Allan and Quarto's Knowles to lead children's books

Alexandra Allan will lead Welbeck Publishing Group's children’s books business with Quarto’s Laura Knowles joining as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 05:12:59 UTC ]
More news stories like this | All news stories tagged with: #associate publisher #lead children #books business


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | All news stories tagged with: #digital media #hearst #hearst newspapers