Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always will be published in paperback and ebook on 23rd June, with the paperback priced at £7.99. Among the advertising for the title will be Evans' first ever bus advertising campaign, with ads for the book carried on buses across Greater London from 27th June. The buses will feature the strapline "Forever Summer, Love Always". read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading at AdWeek
[ AdWeek | 2013-07-15 00:00:00 UTC ]
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Serve up creamy chicken kebabs and a chilled cucumber avocado potage with mustard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-15 00:00:00 UTC ]
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Relationships have their ups and downs, but for publishers and librarians, the passion is back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
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RDA Holding, parent company of The Reader's Digest Association, had its plan for emergence from bankruptcy approved and will officially exit Chapter 11 in late July. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-01 00:00:00 UTC ]
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HarperCollins' group international sales director Sylvia May is to leave the company after 36... Continue reading at The Bookseller
[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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A tough start to 2013 in many parts of the country, with record snows, torrential rains, and tornadoes, plus the bombing in Boston, has made for a quiet year to date for many bookstores, according to PW’s survey of dozens of independents around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
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HarperCollins non-fiction director Carole Tonkinson has bought a new Lorraine Pascale cookbook... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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HarperCollins is planning a package redesign for one of its biggest brand authors, Cecelia Ahern... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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England footballer Frank Lampard has become a champion of The Reading Agency’s Summer... Continue reading at The Bookseller
[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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Blackwell’s plans to expand its store portfolio this year, starting with a site at Derby... Continue reading at The Bookseller
[ The Bookseller | 2013-05-24 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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Egmont plans “major” campaigns, including TV advertising, for two summer titles from... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff
[ Stuff | 2013-05-09 00:00:00 UTC ]
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The Charing Cross Road Festival—Love Charing Cross Road—will return to the famous... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Seven debut authors feature on the 10-strong list of summer Richard and Judy Book Club reads at W... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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It only took a few years for the Kindle to go from cutting-edge to old-fashioned. At the risk of looking like a tech dinosaur, Hannah Johnson still prefers the Kindle. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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