HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
News tagged with:
#marketing team
Little, Brown imprint Sphere has appointed Viking’s Rosanna Forte and Callum Kenny from Bloomsbury as editors working across the fiction list. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 16:12:18 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury
#fiction list
#callum kenny
To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
More news stories like this | All news stories tagged with:
#hearst
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#magazine company
#revenue appeared
Audible's push into original content now includes a team-up with a company best-known for its comic books and TV shows. The Amazon-owned audiobook service has struck a deal with Skybound, the team behind The Walking Dead, to create multiple Audible... Continue reading at Engadget
[ Engadget | 2019-08-13 18:43:00 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#tv shows
#comic books
#original content
#walking dead
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | All news stories tagged with:
#bottom lines
#b2b publications
#target audience
In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | All news stories tagged with:
#book market
#online retail
#double-digit growth
#post china
Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#macmillan education
The perennial bestseller Nelson DeMille joins forces with son Alex for a new thriller series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thriller series
#nelson demille
#son team
An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
More news stories like this | All news stories tagged with:
#publishing director
#europa editions
“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#hearst
#hearst newspapers
Audible Originals has added Lydia Shamah and Matthew Campbell to its commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 21:21:35 UTC ]
More news stories like this | All news stories tagged with:
#audible originals
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#company spent
#virtual meetings
#stranger things
#air force
#clients including
#biggest challenges
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with:
#print titles
#printed word
#hearst
#print publication
#ad revenues
#sales pitch
#increasing sales
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#vice president
#work closely
#census bureau
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
#digital content
#e-book
#free e-book
#ll notice
#phone calls
#hanley wood
#b2b publications
#paying subscribers
In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#recently begun
#entertainment business
Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 06:07:59 UTC ]
More news stories like this | All news stories tagged with:
#hodder
#joined forces
#serial box
#sophie hannah
#hodder stoughton
For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#adrianne pasquarelli
#jessica wohl
#leo burnett
#remain based
#general manager