HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | All news stories tagged with: #digital content #biggest issues

Zondervan Leadership Team Moves to Nashville

HCCP has named two Nashville-based Nelson executives to head the company's Zondervan Books and Zondervan Thrive imprints, which had been located in Grand Rapids, Mich. Webster Younce is now v-p and publisher of the imprints, and Paul Fisher is v-p of marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #grand rapids #zondervan books

Alliance of Independent Authors teams up with agency for rights help

The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | All news stories tagged with: #vice president #parragon books

China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | All news stories tagged with: #book market

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | All news stories tagged with: #print media #news organizations #covid-19 pandemic

Endeavor Business Media Announces Several New Hires | People on the Move

[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
More news stories like this | All news stories tagged with: #business model #audience engagement #science friday #millennial women

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | All news stories tagged with: #month ago #lockdown diaries

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | All news stories tagged with: #audiobook

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | All news stories tagged with: #ya book #fashion industry #juno dawson

WORD Bookstore and Authors Team Up for Charity

All this week WORD Bookstores in Brooklyn and New Jersey will donate 10% of the purchase prices of books by a rotating group of authors to a different charity each day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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Clinton and Patterson team up for second novel

Former US president Bill Clinton and thriller giant James Patterson are teaming up again to co-write their second novel together, The President's Daughter. Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:46:01 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #extra layer #national lockdown #months ago #difficult times #marketing campaigns

Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | All news stories tagged with: #cookbook #pandemic passes

Macmillan Children's hires Pearson and Timms as publishing directors

Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 14:15:14 UTC ]
More news stories like this | All news stories tagged with: #pearson #macmillan #publishing director #publishing directors #macmillan children

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | All news stories tagged with: #nielsen #sports fans

Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Bloomsbury promotes Knight and recruits Wilks to sales teams

Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 15:45:01 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #harpercollins #sales director #uk children #harpercollins children #bloomsbury publishing #sales teams