Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its competitors. The app was “never intended to go global” or to suit the needs of a direct-to-consumer market, according to an interview that Sarah Lyons, HBO Max’s head of product experience, gave Protocol. The network wanted to build an audience first, and then fix the app’s flaws as the service scaled up.While Lyons admits that the early days of HBO Max were rocky, she thinks the company made the right decision. We’ve been changing out the engine of the plane while we’re flying the plane,” she said. “I do think it was the right decision to try to balance both,” said Lyons.HBO Max first released its app in May 2020, to join an already saturated streaming ecosystem that included Netflix, Hulu, Disney+, Apple TV+ and others. At the time, both HBO Go (the network’s on-demand app for cable subscribers) and HBO Now (the standalone app for cord-cutters) were still available, a fact that confused many subscribers. The network has since retired both apps.Viewers have flocked to Reddit since the app’s initial launch with complaints that spanned platforms and devices. “We’ve been trying to watch the Harry Potter movies and literally every 15 min or so we get an ERROR message and have to force close... Continue reading at 'Engadget'
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Two of the first ever books to be printed in Scotland have been bought from private ownership by the National Library of Scotland. Continue reading at BBC News
[ BBC News | 2014-09-24 00:00:00 UTC ]
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This week in children's apps, we feature two apps that explore the outdoors—on safari and in the garden—and another app that helps loved ones stay connected through reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews
[ Betanews | 2014-09-12 00:00:00 UTC ]
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Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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The first-ever app from the James Beard Foundation highlights vegetable recipes featured in 'The James Beard Foundation's Best of the Best,' with entries from Alice Waters, Charlie Trotter, Dan Barber, Mario Batali, and Daniel Boulud, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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This week in children's apps, we feature a Little Critter app and a Dr. Seuss Learning Library collection, both well suited for heading back to school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
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Food, wine, song, and Twitter make for a pleasing combination in the free Tavola app, featuring Italian recipes from chef Daniel Costa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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The first episode of the TV show 'Outlander,' which is based on Diana Gabaldon's bestselling books, was posted online ahead of its Aug. 9 premiere date. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-09 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Three stories by Salinger printed in 1940s magazines have now been collected into print, ebook, and audio format. Devault-Graves Agency co-founder Tom Graves says it's the first time a Salinger work has legally appeared in electronic format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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This week in children's apps, we feature two apps with a Dr. Seuss favorite, another starring a boy pirate, and one more with Little Critter, who goes on a counting adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Happy Junk Food Day! There's a food-centric holiday for every day of the year, and a newly updated app from Food.com collects recipes to celebrate each and every one of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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Could Fox News and CNN have the same owner? No, but close. 21 Century Fox has confirmed reports (first published by the New York Times) that it made an $80 billion bid for fellow media conglomerate Time Warner -- and was turned down, for now.... Continue reading at Engadget
[ Engadget | 2014-07-16 00:00:00 UTC ]
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