Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Typef.com, a site built around Tyra Banks, is just building its audience, while Livestrong.com, a health site backed by Lance Armstrong, has seen traffic climb by 19 percent over the past... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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On the agenda at Digiday Publishing Summit: Sept. 17-19

The post On the agenda at Digiday Publishing Summit: Sept. 17-19 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-10 00:00:00 UTC ]
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The History Press sells US arm to Arcadia Publishing

The History Press has sold its US subsidiary to the American local history company Arcadia... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Arcadia Publishing Buys The History Press

Arcadia Publishing has acquired The History Press Inc., the U.S subsidiary of the U.K. based The History Press Ltd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Carlton Garborg Launches New Publishing House

Carlton Garborg, former president of Summerside Press and Ellie Claire, has launched a new venture, Broadstreet Publishing. The house is also developing a new Bible translation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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HC steps up Christian publishing in UK

HarperCollins is stepping up its Christian publishing in the UK, using its acquisition of Thomas... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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Amazon speaks – finally – about its dispute with publisher Hachette

Amazon senior vice president of Kindle content Russ Grandinetti told The Wall Street Journal that Amazon is acting 'in the long term interest of our customers.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-04 00:00:00 UTC ]
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Will digital eat the children's media world? 'It's totally going to happen!'

But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Surfer who died at Tamarama beach named as publisher Matthew Richell

The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Detroit to Host 75th Anniversary of the National Newspaper Publishers Association

PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
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EIBF backs German publishers in Amazon complaint

The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Yellow Jersey to publish 'revealing' Van Gaal book

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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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William Heinemann to publish ‘desk killer’ title

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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Ireland’s Publishing Strength is in Tradition, Small Presses

Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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Publishers Claim Apple Order Illegally Hobbles Return to Agency Model

In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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2014 Self-Publishing Book Expo Set

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[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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As Amazon slugs it out with the big publishers, authors are left cowering | Adam Fletcher & Paul Hawkins

And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
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US book publishers now make more money from online sales than physical stores

Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget

[ Engadget | 2014-06-30 00:00:00 UTC ]
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Global Publishing Leaders 2014: Haufe-Lexware

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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